| "INSIDE
MOTORCYCLING PRESENTED BY PARTS UNLIMITED" TO DEBUT ON SPIKE
TV IN JANUARY
Parts Unlimited, the world’s largest distributor of motorcycle
parts and accessories presents the TV series "Inside Motorcycling
presented by Parts Unlimited." This fast paced and up to date
TV show will take a look at motorcycling from the inside and will
meet the innovators of the latest high-tech motorcycles and the
components that make them unique. The program will go behind the
scenes during national championship races and meet the heroes and
the tireless professionals dedicated to their life long passion
for motorcycling.
This program is designed to satisfy the raging appetite new and
veteran motorcyclists have for the hottest, most powerful and safest
advances in the sport; Sport Bikes, Dual Sports, Street Bikes, Off-Road,
Touring and Cruisers. "Inside Motorcycling presented by Parts
Unlimited" will cover it all.
"Inside Motorcycling presented by Parts Unlimited" is
based on the concept of Parts Magazine, the official publication
of the Show sponsor, Parts Unlimited. Editor Don Emde, a veteran
motorcyclist and former winner of the Daytona 200 and the rest of
the magazine staff are directly involved in the planning and production
of all program features. Emde commented, "This program is both
stimulus and testimony to the strength of the motorcycle industry
and the culture it supports. The program is designed to motivate
and celebrate both the builders and the riders who consider the
motorcycle an iconic art form".
"Inside Motorcycling presented by Parts Unlimited" will
air the first quarter of 2004, Saturdays at 10-10:30 am on Spike
TV as part of that networks Saturday Motor Sports programming. Spike
TV, previously known as TNN, is the largest cable network in North
America including Canada. The program is produced by the prodigious
television production company WATV in association with Don Emde
Productions, publisher of Parts Magazine. Schiefer Media Inc. and
Bryson-Dwyer Inc. will be coordinating associate sponsorship activities.
For further information please contact:
Paul Schiefer, SMI – (702) 355-1445
James Schiefer, SMI – (714) 241-1116
Doug Dwyer, BDI – (760) 723-3118
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