MOTORCYCLE SAFETY FOUNDATION RECEIVES RADD CALIFORNIA COALITION SPIRIT OF  PARTNERSHIP AWARD

Foundation Continues its Partnership with RADD
to Discourage Drinking and Riding

IRVINE, Calif., Mar. 20, 2008 - The Motorcycle Safety Foundation has received the
RADD California Coalition Spirit of Partnership Award. This award was given for
MSF's distribution of alcohol awareness campaign materials to every motorcycle
dealer in California.

"We're extremely proud to be part of the Coalition's efforts to address the serious
problem of impaired driving and riding in our state," said Wendy Larkin,
spokesperson for the MSF. "Alcohol use is a factor in over 30 percent of
motorcycle crashes nationally."

Riding a motorcycle requires even more skill than driving a car. Even a small
amount of alcohol can affect balance, coordination, reaction time, vision and
judgment. Since a motorcyclist can't have a designated driver, and is unlikely to
leave their bike and take a cab, a rider simply needs to choose whether to drink or
to ride. This led to a campaign message specifically for riders, 'Decide Before You
Ride.'

"We're looking forward to a continued partnership with RADD, working on
changing the mindset of anyone who turns the key of their vehicle, to make our
roads safer for everyone," Larkin said.

About the Motorcycle Safety Foundation
Since 1973, the MSF has set internationally recognized standards that promote the
safety of motorcyclists with rider education courses, operator licensing tests, and
public information programs. Its mission is to make motorcycling safer and more
enjoyable by ensuring access to lifelong quality education and training for current
and prospective riders, and by advocating a safer riding environment.

The MSF works with the federal government, state agencies, the military, and
others to offer training for all skill levels so riders can enjoy a lifetime of safe,
responsible motorcycling. The MSF is a not-for-profit organization sponsored by
BMW, BRP, Ducati, Harley-Davidson, Honda, Kawasaki, KTM, Piaggio, Suzuki,
Triumph, Victory and Yamaha. For MSF RiderCourseSM locations, call 800-446-
9227 or visit www.msf-usa.org for more information.

About the RADD California Coalition
The RADD California Coalition engages business, media, hospitality and state
government leaders in a forum to utilize marketing techniques and lifestyle
solutions to reduce deaths and injuries among ages 21-34 on California's roads. It
was formed in 2005 to develop and implement innovative mass-market campaigns
that combine marketing techniques, entertainment content and science-based
methods to promote solutions such as safe rides and designated drivers, and
provide incentives to reward positive behavior on California's roads.

About RADD
The Entertainment Industry's Voice For Road Safety, RADD is an internationally
recognized non-profit organization that empowers celebrities and media partners
to create positive attitudes about road safety. Founded in 1986, RADD advocates
the use of designated drivers, seatbelts and safe driving through control behind
the wheel, to make responsible behavior the norm using messages that are non-
judgmental, hip and positive. (www.radd.org)