DISTRIBUTION

The distribution of Parts Magazine and Drag Specialties Magazine ranges from 16,000 to 20,000 copies per issue. A key to the success of our magazine program is in the distribution. Every level of the Parts Unlimited and Drag Specialties organization is exposed to each issue:

1) Copies of the magazine are sent to the company’s headquarters in Janesville, Wisconsin for the management, sales staff, buyers and others to read. Additional copies are loaded onto the Parts Unlimited and Drag Specialties event trucks to be given away at races and rallies.

2) Approx. 3,000 copies are sent in bulk to the entire field sales force for use in sales calls and to leave in retailer’s waiting rooms and parts counters.

3) A copy is mailed to the key contact at every Parts Unlimited or Drag Specialties retailer.

4) In 2006 a new program for retailers was added that allows them to request additional copies for resale in their stores. The magazines are free, with retailers only paying a nominal $1 per copy shipping and handling fee.

5) Approx. 2,000 copies of each issue are sent to the home office of Parts Canada/Power Twins for distribution to reps and retailers in Canada.