veryone knows K&N. For savvy riders they’re a performance must. Want to sell more of them through your dealership? Let customers actually see those K&N products out on the sales floor. Let them pick up those filters and give them a good once-over. Let them read about the key features and benefits from the K&N Catalog and find the right application for their bike. As survey after survey has shown, once a customer has something in his hands there’s a better than good chance he’ll buy.
     K&N’s new End Cap Display is a great start to that sale. This 56-inch tall, four-shelf unit is perfect for showing off the full K&N lineup: the High-Flow Air Filters, Performance Oil Filters, those Complete Intake Assemblies and even the Cleaning Supplies. The display is heavy-duty and can be set up any way you want and put anywhere you want it that makes sense for you. Don’t let this freebie slip by. The K&N End Cap Display is available exclusively through Drag Specialties, so call your rep.      This promo will run through the end of the year, it’s free and it gets you a good-looking, great display to show off those K&N products all year long.
     Don’t have the floor space available or your end-caps are already stocked up with profit making items? K&N has a pretty slick Slatwall Display Shelf, too. The Slatwall Display comes with two powder-coated 30-inch wide steel slatwall/gridwall shelves and a big 30-inch embossed K&N logo sign. It will display up to 30 K&N filters and mounts to any slatwall or gridwall. Either way, end-cap or slatwall, you can make things even easier for customers by clipping a K&N catalog to those displays. Any rider can look up any K&N product for any application. There’s a handy Inventory Recording Sheet available, too. It’ll let you keep track of what’s in stock, what’s sold and what you need to re-order. Those K&N display shelves make life easy for everyone, employees and customers alike.
     Marketing gurus say the best way to increase sales for any nationally recognized brand, like K&N, is to put that name and product in front of the customer. The display shelves do just that. Arrange some of those High Flow Air Filters, the Custom Covers, the Performance Oil Filters and the Cleaning & Service Supplies into displays that will be seen. Make it a good-looking, attention-grabbing display no one can miss. K&N and Drag Specialties have plenty of help here. Along with those display shelves there are Oil Filter Displays available for your counter top and banners for your parts or service departments. They’re all super-effective ways to increase visibility and build sales.
     Check with your Drag Specialties rep, make sure you have plenty of K&N in stock and get those displays in the store. You’re already selling K&N. Why not sell more?