avvy powersport enthusiasts know to keep a battery charger in the garage. They know that if they plan on keeping the battery in their motorcycle, ATV or UTV for any length of time they need to use that battery charger regularly. Properly maintained–with a charger–a good battery can last for years.
     So the question becomes which battery charger to get? The big box discount stores have them and so do the corner bike shops. At a glance they all seem pretty similar. How complicated can it be? One battery charger has to be pretty much like another, right?
     Wrong. A quality battery charger, like the ones from Deltran, can be a technical marvel. Deltran’s only business is battery chargers and it shows. It all started with a design perfected by Navy Engineers responsible for the maintenance of batteries in nuclear submarines and it’s only gotten better from there. And here’s the thing: You can sell a Deltran Battery Tender for the same price, and quite often less, than the big-box stores ask for some generic wannabe. And you’ll be selling the real thing, a genuine Deltran with genuine advantages.
     Working in conjunction with major battery manufacturers Deltran constantly revises and updates the charge algorithms in those Battery Tenders. That’s the internal software control that dictate how a Battery Tender performs as it re-charges a battery. It’s an important distinction and a real advantage. Battery manufacturers specify distinct charging algorithms to optimize the recharge characteristics for their batteries.      Even slight differences in the algorithm can have a significant impact on the life of the battery. A Deltran Battery Tender takes all that into account. The algorithms are always correct, even for the latest-design sealed and maintenance-free AGM style batteries.
     A Deltran Battery Tender cuts right through all the advertising hype, too. “Two step, Three step, Five step, Seven step,” they’re all marketing buzzwords that usually don’t mean much and deliver less. Of course Deltran’s Battery Tenders provide all the necessary “steps” during a recharge, but they do it without the smoke and mirrors.      Deltran’s ISM™ (Infinite Sequential Monitoring) constantly and automatically updates the charge sequence to provide a smooth and seamless transition between charging steps. Many of those transition steps only need to be applied when the battery has been deeply discharged or deep cycled, too. A Battery Tender knows that by “reading” the battery it’s charging and then reacting accordingly. Applying a predetermined charge program to every battery every time is over-kill. It can even lead to shortened battery life. All Deltran chargers operate with ISM™ to decipher millions of bits of feedback from the battery then automatically apply the proper, and safe, charge sequence.
     All this is fully automatic. The philosophy at Deltran is, and always has been, to keep things user friendly and provide the most complete, and safest, recharge possible. Simple as that.
     And all of this doesn’t cost a penny more than some generic battery charger from the discount retail store, some general-purpose charger that probably hasn’t been updated since the day it was designed–which could be decades ago. In many cases that up-to-the-minute correct Deltran Battery Tender with ISM™ will even cost less.
     So which one do you sell? The answer is obvious, Battery Tender, and Parts Unlimited carries them all.


Parts Magazine
Volume 15 #6


Parts Magazine Index