hen is the last time you placed an order for clothing at the mall? Probably never. That’s because casuals are an impulse purchase available when you see it, in the size and color that you want. Therefore, it is important to have at least one of every size in every color so the consumer finds what they want in your dealership. Thor’s “Perfect 10” Spring Casuals has 6 new casuals for men and 4 new casuals for women so it’s easy to carry a full run of the entire line.


erchandising, the physical presentation of products and displays in a store, affects a consumer’s judgments of the value of a product. When your dealership has quality display racks, an easy-to-navigate store layout, neatly folded clothes, and branded hangers, the consumer is likely to perceive the goods to be worth the price. Check out branded Thor display racks and point of purchase products to help you merchandise casuals in your store.


magine going into a store and trying on the new Thor OG hat. What is the first thing that you do? Most people will search for a mirror to see how the hat looks on. To help close the sale on an impulse purchase, hang a mirror near products that consumers can try on without having to go into a dressing room (Hats, jackets, zip up sweatshirts, etc).


hen a consumer needs to “try before they buy” it is important that your dealership has a dressing room. The ideal dressing room would have a mirror, hooks to hang up clothes, flattering lights, and a bench or chair to place larger items. Keep the area clean and watch for shoplifting.


he way that products are arranged in your dealership can impact your sales. The best bet is to pick one strategy and stick to it. Possible options include organizing the store by brand or product category, and be sure to have women’s and youth sections. The easier it is to find items in your store, the more you will sell. Keep signs and displays that you use consistent.


ive your customers an incentive to buy with “Add On” Thor casual deals. Maybe something like, “Buy a helmet along with your pants and jersey, and get a free T-shirt for your wife” or “Buy a Thor helmet, get 15% off a Thor hat.” The margins on Thor Casuals are high enough to justify using them in package deals.


aving a full torso mannequin in your dealership is an excellent way of presenting Thor casuals to consumers. Mannequins allow you to showcase a large range of products (jeans, belts, bags, etc.) and give the consumer an idea of the completed look. This Spring, make sure to get a Thor mannequin featuring their stylish “Original Gangster” or “Check Me Out” outfits in your shop.


he placement of casuals within a dealership can make a difference. Clothing items shouldn’t be near dirty items such as tires, oil, tools, etc. Place casuals close to mirrors and the dressing rooms. Smaller items, such as key chains, wallets, belts, socks, and stickers, kept close to the register lead to more impulse purchases.


J’s, T-Shirts, infant clothing, lunch boxes, etc. make excellent gifts. Customers who are parents are often eager to get their kids involved in the sport and are willing to purchase moto-inspired merchandise. Additionally, when non-enthusiast women end up in your dealership, many would rather occupy their time looking at casuals than exhausts.


f your dealership does not already offer branded bags, why not? Quality bags with your dealership logo and website address are a great final touch and an excellent marketing tool. Casuals should be folded neatly into the bags. Add tissue paper to give a top-notch presentation.

These tips can help sell even more 2008 Thor Spring Casuals in your dealership. Get more details from your Parts Unlimited or Thor rep.