had Reed just won the opening round of the 2008 Supercross season, then James Stewart took win number two at Phoenix. Bridgestone is picking up right where it left off. Last year’s Supercross and Motocross was Bridgestone all the way. These tires are dominant. Bridgestone, more often than not, was 1st, 2nd and 3rd on the podium. Name a top-performing rider–Chad Reed, Ryan Villopoto, James Stewart, Ricky Carmichael–they were all on Bridgestone. Weekend warriors can get that pro’s winning edge, too. All it takes is the switch to Bridgestone.
     Everything learned on the track filters straight through to the Bridgestone tires you can sell, and Parts Unlimited has them all. It won’t be a hard sell, either. Everybody likes a winner and Bridgestone tires are proven winners. The track results speak for themselves. And for an all-around MX tire the newest Bridgestones, the M403 and M404 Intermediates, will be a popular choice for a lot of riders.
     Developed with plenty of input from those top Supercross and Motocross factory race teams the Intermediate Terrain M403 and M404 Bridgestone has been fine-tuned and finessed to the n’th degree. Everything–the casings, the construction, the compounding, the tread patterns–it’s all been reworked and rethought in an effort to increase the durability factor and broaden the range of conditions and track surfaces these tires can take on and tame. These Bridgestones have been optimized for traction, durability, clean-out and control at any lean angle. They’re MX tires that can’t help but win.
     The M403 and M404 motocross tires build on all that was great about the super successful M401 and M402 Intermediates. And as much as riders liked those Bridgestones, they’re going to love these new ones. The M403 front and M404 rear are Intermediates in every sense of the word. They’re specifically designed to deal with a wide range of track and surface conditions. The M403 front with its new casing shape significantly increases the contact patch, it improves damping for better bump absorption and the block placement has been optimized so that big contact patch is there, providing improved cornering control and feedback, at all lean angles and in all cornering conditions. The M404 rear incorporates new lug patterns, too, along with new compounds and a new carcass construction. There are extra-tall center blocks here, as well, and the payoff is maximum dig when you need it. Those blocks have been optimally spaced for traction, durability, clean-out and control, too, also improving acceleration out of corners.
     The new M403/M404 Bridgestones come in sizes to fit just about every bike on the market, from the little 50cc juniors clear up to the big 450cc machines. The M403 front is offered in six different sizes, the M404 rear has 10 sizes available. Parts Unlimited has them all. So will many winning motocross racers everywhere…