he cold weather is coming and with it comes one heck of a sales opportunity. Now’s the time to get those small, off-season items up front where they can be seen and bought. They’ll make great last minute, impulse-buy gifts, too, and something like a Deltran Battery Tender™ can head that list.
     Ranging in price from just $39.95 (or less) for the ultra-handy Battery Tender Jr., any one of those Deltran charger/maintenance tools will be a welcome addition to an enthusiast’s garage. And a Battery Tender can fit into just about anyone’s budget.      Just $49.95 gets the Waterproof Battery Tender, and the one that started it all, the Battery Tender Plus, still sells for only $59.95. Some shoppers might want more and you can handle that with a Deltran, too. One of the Multi-Bank Battery Tenders, either the 2-Bank unit or the 4-Bank, will bring a smile to anyone with a garage full of motorcycles and ATVs. Chances are you already have all this in stock, the Plus, the Junior, the Waterproof and even those Multi-Bank chargers. Now is the time to put them out where they’ll be seen.
     Stock running low? Replenish it. You can’t sell what you don’t have. It’s an opportunity lost forever. An “impulse buy” item isn’t something a customer is likely to wait for. You have to strike while the iron’s hot. That means having enough Battery Tenders in stock and in sufficient numbers. Don’t get caught short. Don’t keep those Battery Tenders a secret, either. Deltran’s bright, clamshell packaging is eye-catching enough, but it’s up to you to make sure a customer sees it.
     Over the years the Deltran sales team has come up with some great ideas to help get the message across. Displayed properly, Battery Tenders can ring up profits. Let customers know that the Battery Tenders are available, that they’re priced right and that this is precisely the time of year when they’re needed most. And that they make great gifts. A good sales plan accomplishing all that is to simply put all three of the smaller Battery Tenders on one display rack right up on the counter. Maybe a little sprinkling of holiday decoration as a final touch and the point, and the sale, is made.
     You’re selling something useful here, too. Any Battery Tender will be appreciated for years to come. Battery maintenance should be right at the top of any enthusiast’s list, especially during the off-season. Left unattended this year’s new battery can become next year’s replacement candidate. A Battery Tender prevents that, automatically re-charging and then maintaining a battery at peak voltage. They all do it using Deltran’s multi-phase charging program that never overcharges a battery, never overheats it, never causing a battery to bubble over or be damaged in any way.      It’s the smart step to battery maintenance. Operation is totally hands off and fully automatically. All you do is hook it up and plug it in.
     Take a cue from the guys at Deltran, especially now. Put those Battery Tenders on display. They’re great off-season purchases, great holiday gifts and Parts Unlimited has them all. Make sure you do, too.