his is the perfect time of year to get familiar with tires and what it takes to sell lots of them next season. You can do just that at an Avon Tires Seminar. We’re heading into the winter months now with showroom traffic slowing down. This is the perfect opportunity to let the guys from Avon help you make the most of things when the weather turns warm. An Avon Seminar is fun, it’s informative and it’s free.
     A full Avon Tires Seminar lasts about two to three hours and it’s information rich. Of course the Seminars include a full description of the Avon line of tires–what’s available and what’s the best application for each tire model. You’ll learn what makes an Avon tire desirable, things like the compounding, the wet weather performance and the mileage. But there’s more here than just a sales pitch. The Avon rep will tailor the presentation to the audience and its needs. No beginner’s question is too silly, and for the longtime-pro parts or service managers there’s nothing too technical that can’t be answered. Of course all of the basics are covered, starting with tire construction. What makes a radial tire a radial? Why do they work better? Things like proper tire inflation are discussed, and there’s more there than meets the eye. The Seminars include tips for mounting tires and all of the things to look for that may indicate that a tire is in need of immediate replacement.
     Your Avon rep will also lay out a proven plan of how to best display tires to increase profits. You have to let customers know you’re seriously in the tire business and Avon can show you that. There’s solid information given about how to set up and equip a tire service area in your shop. These Avon Tires Seminars aren’t just for the owner of the dealership, either. The parts managers should be there, the counter people, the service writers and even the shop techs. These are the people who will be making the decisions about what tire brand to recommend and sell.
     And speaking of selling, the Seminars can pass along plenty of good tips on how to “sell up” during a tire sale. It’s the key to maximizing profits. Besides the obvious sister-sales of things like valve stems, tubes where applicable and tire gauges, when you have that bike up on the lift with its wheels off this is the perfect opportunity to really take a look at things. How are the swingarm bearings, the shock absorbers and the fork springs? Maybe the drive belt or chain and the sprockets need attention. Now’s the time to inspect and possibly replace all of that.      Don’t forget the brake pads and rotors, either. The lesson here is don’t just slam that new tire on and get rid of the bike as fast as possible. Use this opportunity. That customer came to you for new tires so he’s already in a maintenance frame of mind. An Avon Seminar can help you build on that.
     Scheduling an Avon Tires Seminar is easy. Just get in touch with your Parts Unlimited representative and he’ll set it up. It’s going to be time well spent.