he fastest growing market in the motorcycle industry is the women’s segment. More and more women are taking the bars in hand and enjoying riding then ever before. They’re buying lots of bikes and even more apparel, because they want to look good when they’re out for a ride.
     Icon makes riding gear just for street riders and that includes women street riders. Icon has women covered from head to toe in some of the highest quality protective motorcycle apparel they can buy!
     Take the Bombshell Go-Go line as an example. Go-Go is the next level of over-the-top, bustin’ out women’s gear by Icon. With the Bombshell Go-Go jacket Icon has taken 70’s styling and flair to the extreme and combined it with their high quality 1.2 - 1.4 premium grade leather with reinforced cross-stitched seams and custom buckle adjustment system to create a jacket with a women’s specific fit to show the curves in all the right places. The Bombshell Go-Go is offered in blue, black, and pink at a $500 suggested retail, which is much less then they’re used to at Bloomingdales.
Of course, the ladies can add matching Bombshell Go-Go Chaps jacked from the Easy Rider era. These chaps offer the same quality leather, stitching and adjustability with a women’s specific fit in the same three colors as the Bombshell Go-Go jacket. At $325 suggested retail the ladies will want to wear these chaps to go riding and clubbing.
     Icon can complete the outfit with the Bombshell boots at $170 suggested retail. These boots offer more of the style and attitude of her favorite “fashion” boots, but with the support and protection you need for street riding. Icon thought of everything, a ribbed calf expansion panel, as well as internal ankle and insole padding that provide a comfort level almost unheard of in women’s fashion boots. They’ll love the easy zip on and off closure system. Be protected, be safe, and do it with style.
     When it’s time to ride the ladies will want the whole enchilada, so offer up the Icon Mainframe helmet, designed with fit, function, and the rider’s safety in mind. The Mainframe helmet features a venturi super-vent system for the ultimate in airflow. A three-position forehead switch acts as an additional ram-air vent to significantly increase the overall cooling of the helmet. The shell is constructed of a Dyneema/Fiberglass composite and is lined with a dual-density styrene liner for incredible strength without undue weight. Also incorporated into the design are removable/washable cheek pads, a removable anti-fog breath deflector, and the simple no-tool quick-change shield. Best of all, it comes in colors and graphics to match the Bombshell Go-Go line.
     So expand your dealership’s clothing line to include the fastest growing segment in the industry. There are many things women know how to do better then men and one of them is shopping. Let Icon help you have them shop at your dealership. Talk to your Drag Specialties rep today.