or motorcycle riders, builders and fans alike, August means Sturgis. One of Bike Week’s marquee events, Metzeler’s wildly popular V-Twin Bike Contest, is returning to Sturgis for the fifth consecutive year. The contest isn’t limited to just custom builds, however; the wide range of competition classes welcomes entrants who upgrade their existing bikes. Taking place Tuesday, August 7 at Thunder Road (3 miles east of downtown Sturgis on Highway 34), this year’s contest boasts exciting awards in every category, promising to be the most thrilling competition yet.
     Spearheaded by spokesman and industry icon Eddie Trotta, the Metzeler V-Twin Bike Contest has quickly become a Sturgis institution, drawing an ever-increasing array of one-of-a-kind, Metzeler-equipped, custom and upgraded V-twin creations, in addition to broad media coverage. And, with unprecedented nationwide interest in custom-motorcycle building, this year’s field of contestants is sure to be a strong one.
This year’s prizes are extraordinary. The Best in Show winner will snag an all-expense paid trip to Metzeler’s headquarters in Germany with American Iron editor Chris Maida, who will also interview them as the subject of an upcoming American Iron feature story. Additional prizes include a spot in the upcoming Metzeler ad and poster series, a seat at the Annual Metzeler Round Table in Cincinnati and a once-in-a-lifetime apprenticeship with Eddie Trotta of Fort Lauderdale’s Thunder Cycle Design.
     Class winners will be featured in an upcoming Metzeler press release as well as on the company’s website. They will also receive high-quality apparel and Metzeler tires, as well as select custom parts from the industry’s top manufacturers to make next year’s bike even better! All entrants will be automatically eligible in random drawings for a host of other prizes and merchandise from some of the industry’s biggest names.
     The popular People’s Choice Award will once again be bestowed upon one lucky winner, and numerous special guests will be on hand to display their own creations, sign autographs, and participate in the judging, including Orange County Choppers, Indian Larry Legacies, Von Dutch Kustomwerks and many, many more.
Dealers, tell your customers about this exciting event and urge them to enter. With the unbridled creativity of its entries, Metzeler’s V-Twin Bike Contest is a can’t-miss event. Entrants may complete their registration form online; “ride in” registrations will also be accepted the day of the contest between 9am and noon. For more information about the contest as well as upgrade and custom class guidelines, visit www.us.metzelermoto.com. See you in Sturgis!