n this age of technology, we are living in a world of immediacy and instant gratification. With the aid of internet giants like Amazon and eBay at our fingertips, we can have just about anything our hearts desire delivered right to our front door, at any time of the day or night. We can order groceries, plane tickets, make hotel reservations, buy new clothes…and order motorcycle parts from our local dealership. This spells good news and big business for retailers.      No one can argue the convenience of this shift to e-commerce, however some are still reluctant to take their businesses online, for many reasons. In discussing taking your dealership “online” you may have the following concerns: “I don’t know how to set-up or maintain a website”… “Too expensive”… “Will have to hire additional employees to run website”… “Will lose in-store business”…or many others. Valid concerns, yes, however, the time has come that businesses either have to get online or get left behind. No worries, 50 Below is here to help, and they have all the answers you need to get your online store up and running.
     50 Below offers dealers the opportunity to have an online store with browsable versions of all of the Parts Unlimited catalogs, which is direct linked from the Dealer Locator on www.parts-unlimited.com. The online store has endless benefits, one being the ability to showcase all of the top-of-the-line products available from Parts Unlimited’s vendors. Just think of the wide range of gear from Thor, boots from Alpinestars, exhaust from Pro Circuit, etc., etc. There’s no way that you can stock and display everything in your store, and many times you’ll end up placing an order for a specific size, color or application anyway. 50 Below offers the online store simply as an extension of your “brick and mortar” store. It will give your customers the ability to browse through the thousands upon thousands of products available and send a direct email order to your store. Answering these orders takes no more time or effort than taking an order in the store or over the phone.
     Another benefit is that many dealers, especially in rural areas may have loyal customers who have to drive quite a few miles to do business in the dealerships. Imagine how grateful they would be if they could save themselves a drive and simply order from your store online? With all the money they’ll be saving on gas, they might just be buying more, too!
How about the cost? Setting up and maintaining an online store must be expensive, right? Wrong. 50 Below has many options to fit your dealership’s specific needs, with programs starting at just $24.99 a month, with a minimal set-up fee. That’s it, and then 50 Below takes care of the rest. How easy is that?
     Consider this: the majority of your current customers are already using the internet to research products and shop, and while you may have plenty of loyal customers, if they can’t order online from your store, chances are that they will find somewhere else to shop. And that’s a chance you just shouldn’t take.
     For more information on 50 Below and to set up your online store today, please call 866-313-8153. The internet age has arrived. Don’t get left behind!