he motorcycle market of 2007 isn’t as simple as it was just a few years back. Not so very long ago you could sell windshields by just stocking black, clear and solar in a couple styles and shapes. It was easy. Black goes with everything and what worked for Henry Ford and his Model T’s worked for bikes, too, and if that didn’t, clear or solar would. No more. Times have changed. Motorcycles now come in all sorts of wild, vibrant colors and riders themselves are wearing wild and vibrant colored leathers to match.
     Is it any wonder they want their windshields to have some of that excitement, too? Riders are looking for colors to maybe match, contrast, complement or coordinate with the color of their bikes. Those basic three, black, clear and solar, still have a place but these days that’s just a beginning.
     The Memphis Shades road crew works hand-in-hand with dealers everywhere. They’re at all the big rallies like Daytona, Americade and Sturgis. And everywhere they go they see bikers going wild for colors. Sure, you can still make a sale with a black or clear windshield but you’ll make a customer really happy if you turn him on to a color that makes his bike a knock-out. And happy customers become repeat customers. And it’s all so easy.      A guy with a purple bike won’t believe how good a Memphis Shades Purple windshield can look on his bike, instantly turning it into something straight out of a magazine. The Memphis Shades translucent colors pick up the color of the paint and enhance everything. And the Ruby color looks great with anything red, the Blue works great with anything blue, that Memphis Shades Burnt Orange looks great with black, and a Black windshield looks good on a Burnt Orange bike. One custom bike at Sturgis came in with Tangerine paint with a purple accent stripe. That rider went away with a Purple Memphis Shades Sportshield and was delighted with the transformation.
     You get the idea. Any Memphis Shades windshield will sell; Memphis Shades is the respected name in the field, the name almost synonymous with windshields themselves. All the styles and sizes offered, all the user-friendly mounting hardware, it all makes Memphis Shades a popular choice. But those same Memphis Shades windshields in colors really sell and make really happy customers. You don’t have to stock every Memphis Shades windshield in every size, shape and color, either. Keep a couple of the Memphis Shades Color Fans handy. They’re made from the very same tinted material Memphis Shades uses in the full windshields and they spread out to show all the color options available. Let your customer hold that up to his bike and he’ll see the difference a color-tinted windshield can make, and that windshield in the exact size, shape and color wanted is just a phone call away. Memphis Shades is always in stock at Parts Unlimited.
     With close to 9 million motorcycles on the road now, both new and used, the windshield market is wide open. It just isn’t the same market it was a few years ago. Every one of those motorcycles is a candidate for a new windshield in a new style, size and especially color. Keep those Color Fans up on the counter. Before long you’ll know which Memphis Shades windshields in which colors belong in stock, too. Memphis Shades windshields in colors sell, but instant gratification really sells!


Make sure to keep a few of these handy Memphis Shades color fans around the shop. This way, your customers can see first hand all of the options available and decide which one fits their ride best.