 eMans Corporation has announced that Parts Unlimited and Drag Specialties will be teaming up to host 11 “Super Showcases” in as many major Powersports markets across the United States for the second year in a row.
The objective of the Super Showcases is to host an exhibit for dealers that will provide nearly 50 of the industry’s leading vendors from all sides of the market and will focus on all aspects of the business. New products ranging from ATV, Street, V-twin, Off-road and more will be on display as well as knowledgeable representatives at each event.
Parts Unlimited’s and Drag Specialties’ elite vendors from all sides of the market will utilize 15,000 to 20,000 square feet for the Super Showcase showroom. Each vendor will have one to two representatives on hand to discuss brand awareness, as well as information about new products. This will be the perfect opportunity for dealers to network one on one with vendors. Participating dealers will have the advantage to walk away with important information on new products, pick up some free gifts, hear new selling ideas and get answers to any questions they may have.
Each Super Showcase will begin with a buffet style dinner followed by light entertainment which includes product giveaways, industry and vendor personnel interviews. After dinner, dealers are invited to walk around the showroom and discuss products and business with the vendors.
Dealers interested in participating should contact your Parts Unlimited or Drag Specialties sales rep for signup details and a 2007 Super Showcase schedule.
 t is often said that you can’t teach an old dog new tricks. If ever there was an exception to the rule it would be Trevor Vines. “Trevor from Wherever” is one of the pioneers of Freestyle Motocross, but was somewhat forced into retirement when the back flip was invented (he wasn’t doing it). Now in his mid-thirties, the Ohio native has added the trick to his repertoire and is now busting it out on the Monster Jam Tour all over the country, recently flipping over a seventy-five foot gap. Go Trevor!
Trevor Vines is sponsored by Parts Unlimited, Thor, Z1R, Alpinestars and numerous other Parts Unlimited vendors.
Read more about him online at: www.trevorvines.con. Photo by Dennis Albrewczynski.
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 hen it comes to Canadian cities, Montreal is legendary for its European flavor. The city is also known for having an “electric-air” feel, generating excitement in anyone that visits. What better place to talk to the folks from Parts Canada about their exciting plans for 2007? While thousands of motorcycle-crazed French-Canadians prowled the Montreal Motorcycle Show, we snuck in a chance to talk to Parts Canada’s Marketing Coordinator Shauna Szewczuk about their plans for the upcoming season.
"The biggest up and coming thing this year is the Parts Canada Superbike Series,” says Shauna. “The opening round will take place in Mount Tremblant this year, as opposed to Shannonville. We are also having a double round this year in Calgary Alberta. This is great for the Western amateurs coming out, because it will cut the cost down a bit by having two rounds in one.”
Parts Canada isn’t only about roadracing, and the quarter-mile crowd gets their fair share of attention. “The biggest round is the August 25th round at Grand Bend Motorplex,” explained Shauna. “We’ve got the top guys from the States coming up to compete against the top Canadians. They are calling for over 100,000 spectators at that round, so we are very excited about that.”
Of course, Parts Canada supported riders need to look professional. “We’ve just signed Brett McCormick to ride in our gear this year,” says Shauna. “We’ve signed Francis Martin as well, and we have some of the new up and coming guys. Stephane Chabot, who won the HJC rookie of the year award last year, and Catherine Nadeau, who won the woman’s cup. We have riders in every class.”
She went on to say, “We are working at getting a stunt team here in Canada, in Icon, so things are looking promising for us.” Promising for sure, 2007 looks like another strong year for Parts Canada.
You can visit Parts Canada at www.partscanada.com or learn about the Parts Canada Superbike series at www.cdnsuperbike.com
Parts Canada had a large presence at the Montreal show with displays for both Metric and V-Twin enthusiasts. |
A Pascal Picotte Suzuki RMZ setup for Ice racing |
Ducati may have folded its tent in Superbike racing in North America, but the Parts Unlimited Ducati 999 replicas still got lots of attention. |
 his year’s Off-Road Rally in Olympia Washington was the best attended in state history. Promoted by enthusiasts groups like WOHVA and the NMA, enthusiast clubs such as the Stumpjumpers and many others, the state dealer’s association (WSMDA), industry staff such as Parts Unlimited’s Ron Johnson, Dave York, Ryan Heymans and Max Martin, and hundreds of just plain folks, this year’s rally received tremendous coverage in the media, including newspapers, TV, and hours of coverage on local talk shows.
The catalyst for the rally this year was SB5544, an “anti-noise” bill that was in fact a pretty crude attempt at banning all off-road motorcycles and ATVs. It has been defeated – for this year.
Hundreds of motorcycle and ATV enthusiasts as well as industry personnel gathered in Olympia to voice their opposition to some pending legislation. But the spirit of the American Right of Free Speech prevailed and the bill was defeated.
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 arts Unlimited has named Chris Jensen as the Suomy Helmet Brand Manager. Jensen began road racing in 1990 in his home country of Denmark before becoming a mechanic for a World Speedway Championship Team in 1995. After following the World Superbike series as a mechanic for a few years, Jensen found his way to the U.S. in 1998 where he held various positions within the Powersports industry. In 2002, he earned the Ohlins and SBS Product Specialist title at Parts Unlimited and since then has become Brand Manager for both lines. “With Parts Unlimited’s phenomenal fill rates and the support of Suomy USA we will hit the road running,” said Jensen. “Suomy is the perfect fit for me and as individual helmet studies show, Suomy has way more to offer than just cool graphics.”
Maxxis Tires has announced that it will sponsor the New York Yankees for the 2007 regular baseball season. As an Official Sponsor of the NY Yankees, Maxxis will display signage behind home plate at every other home game. Popular all over the world, the Yankees have won 39 American League pennants and 26 World Series. The team’s regular season began April 2 in a game against Tampa Bay at Yankee Stadium.
For more information on the New York Yankees, please visit http://newyork.yankees.mlb.com.
AMA/Prostar has signed American Suzuki Motor Corporation as the title sponsor for its Pro Stock class. The class, now titled Suzuki Pro Stock, will be run at all eight AMA/Prostar championship events under current NHRA rules. “We are excited to go into the 2007 season with AMA/Prostar and Hammer Motorsports,” said Pat Alexander, Manager of Sports Promotion for Suzuki. “With the new rules allowing for modern 4-valve engines it is the perfect time for us to support this exciting and highly visible class.”
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irelli has announced it is now the official tire of the Northeast Sportbike Association (NESBA). As the official tire, Pirelli will have special deals, gifts, and prizes for NESBA riders. NESBA is the country’s only nonprofit, volunteer-run track day organization, offering track days at premier racetracks such as Barber, Road America, Road Atlanta and VIR. Pirelli tires purchased and mounted at NESBA events will qualify riders for special deals throughout the season. Starting in mid-April, members can purchase a set of Pirelli tires at a NESBA event and get a Daytona 200 T-shirt that celebrates Pirelli’s podium sweep of this year’s 66th running of the race, while supplies last. Additionally, riders attending a NESBA track day who purchase Pirelli tires will have the chance to win a trip to the September 2007 round of World Superbike in Vallelunga, Italy.
Pirelli prizes at NESBA events will include Pirelli EZ-Ups, Pirelli designer hats, T-shirts, and, of course, Pirelli tires. At select NESBA events there will also be Pirelli personnel giving technical tire seminars to help riders get the most out of their bikes, their suspension, and their tires. Pirelli will be there to show every rider they’re serious when they say, “We race what we sell, we sell what we race.”
To join the NESBA or see the 2007 schedule, visit www.nesba.com . To learn more about Pirelli tires, please visit: us.pirellimoto.com.
 etzeler has announced the American Express®-branded Metzeler Rewards Card, marking the start of a new era in AMA Supermoto racing contingency payouts. This program gives racers faster payback for contingencies earned while competing on the Metzeler Racetec Drift race tires. Get on the podium and get your tires fast and free.
The Metzeler Rewards Card is issued by American Express Incentive Services – a joint venture between American Express Travel Related Services Company Inc. and Maritz Inc. -- and provides AMA Supermoto racers with a speedy, online system that provides rewards for tires from Metzeler’s $58,000 AMA Supermoto contingency program. The Metzeler Rewards Card can be used for purchasing tires through Metzeler’s racing vendor network at AMA Supermoto events, or virtually anywhere the American Express Card is welcome. To earn rewards, racers must go to the Metzeler website: www.us.metzelermoto.com, and select “Drag Racing/Supermoto Contingency.” Once there, follow the directions for registering and subscribe to the Metzeler Rewards Program. After rewards are earned at AMA Supermoto events, enter the racing results online by selecting winnings via the racing calendar on the site. Earned Metzeler Rewards Cards will be mailed approximately every two weeks, and the first Metzeler Rewards Cards for those eligible will be mailed April 30th. All valid contingency for races occurring on or after January 1, 2007, will be redeemed via the new rewards program.
n the beautiful surroundings of the Pyramid Alehouse in Berkeley, California two of Parts Unlimited’s more passionate vendors recently kicked off a series of dealer education seminars. Suomy helmets and Leo Vince exhaust systems has teamed up to tour the U.S, enhancing brand awareness among the Parts Unlimited dealer base. Not only are both manufacturer’s products hand made in Italy – they are also among the best in their respective fields, enjoying great success in racing worldwide.
The evening started off with dinner, then Director of Suomy USA, Rick Marlin continued with a presentation of not only Suomy’s complete line of premium helmets but also educating the dealers on the art of selling high-end products. With a combination of power point slides and video clips the attending dealers got an eye-opener in how high end products and customer satisfaction goes hand in hand.
Tim Calhoun, General Manager of Leo Vince USA finished off the evening’s program with a presentation of their wide product range of exhaust systems and a cyber tour of the factory in Italy.
In 2007 Parts Unlimited will add the Fast Box reprogrammable ignition modules to the program from Leo Vince. This was the first time this great product was ever shown in the United States.
Thanks to Max Martin and his great team of sales reps in the San Francisco Bay area this event drew over 30 dealer personnel on a rainy Thursday night.
Look out for this great opportunity to learn about quality products to come to a venue near you.
Parts Unlimited sales rep Paul Griffin shows a one-off Suomy helmet that he actually helped build at a recent visit to the factory in Italy. |
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Parts Magazine
Volume 14 #4
Parts Magazine Index
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