MF has just finished a new catalog for 2007. Like past FMF catalogs this one is free to Parts Unlimited dealers at their request. And dealers should definitely get a few for their showroom, counter-tops, sales team, and coffee tables because this is one good-looking catalog, all 100+ pages.
     The FMF catalog is filled with great photography of the FMF facility, personnel, their products and some of the best racers on the planet. Plus, company histories, achievements and goals for the industry, dyno charts and suggested uses for products are included. And, as the official FMF catalog it is filled with all the great products offered to you and your customers by FMF through Parts Unlimited, who has made the commitment to carry the FMF line fully and completely and to not run out of stock.
     FMF products include their legendary line of exhaust systems for motorcycles and ATVs. These include full Powerbomb or Megabomb racing systems like the Factory 4.1, as well as the “less sound more ground” systems like the “Q” and the new Speed Pipe for racers who desire power and weight savings at a reduced noise level. FMF also has a line of street exhaust systems for sport bikes like the dyno-tested Powercore S in titanium or aluminum, their new Stunt pipes and the Powercore GP exhausts.      FMF also has a great line of jet kits, accessories and apparel. The new catalog and your Parts Unlimited rep can help you decide what FMF products will make the most sense to stock and display and have the most sales appeal to your customer base.
     And talk about easy to use; FMF’s staff had precise objectives in laying out this years catalog. First, help the reader decide what product they want and need by giving good descriptions of results to expect and features of the products; second, make it simple to find if that product is available for their machine, how much it will cost and where to get it. Big pages, accurate and real photos, simple look-up application charts.
     FMF has also spent a large chunk of money and time revamping their website http://www.fmfracing.com in order to be more informative–both about their products and breaking news; to make it easier for dealers and customers to find exactly what they want and need from FMF and to make it easier for dealers & retail customers to get together.
     The newest feature is FMF’s Product Finder, a tab right on the home page gets the user straight into “finding the stuff for their machine!” One click and then enter make, model and year and the user gets a list of any and all product offered by FMF for that particular machine. FMF has had very experienced Parts Counter personnel comment on how easy and informative this new feature is. This new comprehensive product finder on the website will almost instantly show your customers everything offered for their machine from FMF, including graphics and jet kits! Think what a great sales tool this will be when a rider comes into your dealership where you can show him or her a wide variety of FMF products that will bolt directly onto their motorcycle or ATV. If you don’t already have the product in stock all you have to do is order it from your Parts Unlimited representative or Partsnet web with the knowledge that fulfillment is almost immediate.
     FMF has the tools to help you sell, so check out the new FMF catalog and website with your Parts Unlimited rep today and stock up!