pringtime is coming and that means the riding season is right around the corner. It’s high time to talk your customers into some pre-season service work. Now, every shop has its own multi-point inspection program to work by, going down that list and checking things off one-by-one. But how many of those lists include a K&N Filter Cleaning as part of the service? Probably not too many. Those K&N High-Flow Air Filters you sell up at the counter are designed to last a lifetime. There’s a Million Mile Warranty attesting to that. So how are you supposed to make money on repeat K&N customers? Well, it’ll either come through the sales of cleaning supplies for those air filters or through the sales of K&N Performance Gold Oil Filters - or right through your own Service Department. A filter service as part of an overall bike service makes perfect sense, and it makes profits.
     Suggest that your customers clean their K&N Air Filter about every 15,000 miles or so. By then the filter will most likely need servicing and that’s a good interval to get a bike up on the table for a thorough inspection, too. By suggesting that filter service you’ll have your customer thinking about other services he needs, too, work he’s maybe been putting off. Build in a flat rate fee for cleaning and re-oiling that K&N Air Filter and do that service while the bike is going through all the other service inspections, adjustments and lubrications. The filter service will take no time at all, maybe 10 to 15 minutes of labor, total, and while the filter is drying from its cleaning and re-oiling you can just go ahead with all the rest of the service work. And that, of course, will include an oil-and-filter change.
     Synthetic oils are the norm now, generally accepted as the premium grade motorcycle lubricant. Do your customers know the real value of a K&N Performance Gold Oil Filter, the filter that’s been specifically designed to be compatible with these highly-concentrated exotic synthetic oils? Probably not. K&N’s Oil Filters are not only packed with 25-percent more filtering area, they’re manufactured using a man-made synthetic media as the filtering element which won’t break down with the use of synthetic blends or even racing fuels like an ordinary paper-packed canister will. The K&N Performance Gold allows for higher flow rates, too. That keeps that motor running free and smooth. This is a quality filter, TUV endorsed and monitored throughout production. There’s an oversized filtering media, heavy-duty canister, a double-rolled seal, pre-lubed base seal, pressure relief valves where applicable and a check valve to prevent drain-back and dry starts. There’s even a handy 17mm nut welded on top for ease of install and removal. That K&N Oil Filter is right there on price, too, more than competitive with anything else on the shelf while standing head-and-shoulders above on features - especially when synthetic oils are involved.
     Springtime is service time, and it’s K&N time, too. Drag Specialties has everything you need here, from the filters to the service kits to the cleaners to the oils. The rest, as they say, is up to you…