 ever content to sit still, the team at Cobra Engineering is always looking teither introduce exciting new products or
improve existing ones. For 2007 Cobra is doing both. The current trend in the Cruiser market has been a focus on functional items over purely cosmetic add-ons, so the new Cobra products aim squarely in the middle of that functional target.
Take for instance the new Cobra Flat Rack. Few things can offer a Cruiser more functional appeal than a rack. But the styling and finish of this one will also give the bike a new look as well. It’s made from heavy-duty steel, then polished and chromed to give it a great look that’s different than the company’s standard grill-style tube rack, so riders have a functional and elegant option. And with its laser-cut design the flat rack has plenty of places to hook a bungee cord with its plethora of conveniently placed cut-outs.
But if you can’t find a suitable place to hook once you’ve loaded up the rack, then the new Cobra Bungee knobs will be very handy as well. These steel chromed knobs attach to the fender rails to provide a scratch-free attachment point for bungees. All hardware is included with these sets of four knobs.
And for the muscle cruiser crowd, Cobra just introduced its Boulevard Bars for the Suzuki M109. Traditional freeway
bars on the new Suzuki M109 would be as out of place as Nerf Bars on a Ferrari. But riders still want a modicum of stylish protection in case of a garage or a curbside tip over. The Cobra Boulevard Bars are just that, with a clean simple design for
the best case guards available.
Cobra’s line of lightbars leads the list of existing products that have benefited from constant improvement. Using the latest manufacturing technologies, methods, and materials these products are even better than before, using the stock bike’s OEM turn signals and featuring updated styling as well. And this is spelled out clearly in the new Parts Unlimited Catalog with its more informative representation on those pages. This shows by model and by style the look of the specific lightbar. Customers will now have a better idea of how the light bar is styled for their specific bike.
And last, as more and more motorcycles are fuel-injected and more are equipped with oxygen sensors, Cobra has stayed ahead with new Fi2000 models. The Fi2000 O2 versions for Yamaha’s new V-Star 1300 (and all 2007 Harley models)
will work with the stock bike’s oxygen sensors in place in order to deliver the proper air/fuel ratio, even at cruising
speeds. The unit for the 2006 and 2007 Yamaha FZ1 is currently available too.
One year ago Cobra introduced its limited Lifetime Warranty on most of its exhaust systems. This program has been a big success for the company and very important for the consumer. Tim McCool, President of Cobra Engineering said, “This was a great development for the consumer. They know that when they purchase a Cobra exhaust system they can rest assured we stand behind our products. It’s also been a good program for our dealers and sales reps because they know they are selling a product of the highest quality from a great company.”
 t a time when the phrase “custom motorcycle” invokes images of ever more fantastical monstrosities that no one would ever think about riding, the latest offering from Cobra Engineering’s Special Projects Division– headed up by renowned builder Denny Berg–offers a refreshing rethink of what a custom motorcycle can be. The newest creation is based upon Suzuki’s hot-rod M109 power cruiser that in its stock form combines great handling, a powerful engine and an affordable price tag. Those performance elements that have made it so immediately popular with riders also make it a great platform for this intriguing real-world custom.
Compared to the stock bike, this one is more than 125 pounds lighter. That weight reduction comes from taking off most of the cosmetic panels that adorn the stocker. Berg removed the right front brake disc and caliper, changing from a dual-disc front to single disc. He also removed the stock front foot pegs and brackets which shaved a ton of weight, especially when he replaced them with a beautiful set of rearsets from one of Mat Mladin’s championship winning, GSX-R 1000 race bikes.
With so much more of the stock motorcycle revealed Berg then reshaped the wide rear fender and tank. He took out nearly five inches in width from the fender, bringing it in for a tighter fit and more appealing look. He sculpted the tank on both sides, which leads to a slimmer look as well. Berg also trimmed the front fender to complete the bodywork transformation.
Modern cruisers all seem to fit large, forward protruding headlights and Berg tends to shorten them and tuck them in a bit as he did with the M109. He also replaced the stocker with a Harley VRod light, which fits the hotrod theme of the bike.
Berg gave the nowexposed frame a silver paint that has a brushed finish, much like that on the modified Cobra Dragsters exhaust. In fact the engine as well is a study in metal with different textures, colors and tones balancing out to reveal its stunning V-Twin architecture that was previously hidden. A gunmetal gray now graces the engine cases and cooling fins.
Additionally, the rear wheel is stock, but Berg installed a dish with a brushed finish. Same for the stunning stock swingarm, which is fully revealed at last. None other than Jay Leno used to say he only liked bikes that he could see through. That would be impossible on the stocker but not on this custom. Lots of light leaks through from the open spaces below the seat.
Typical Berg custom touches are routing all the wiring through the bars to remain unseen. He also tucked in the radiator and molded the sides into the frame, opening up the front of the bike. With the installation of new handlebar risers and a cut down sportbike-like seat, the bike’s stripped-down, hot-rod look is complete. The bike is painted with the 25th anniversary colors celebrating Suzuki’s GSX-R racing heritage. The white, blue and blue theme also helps to give the machine a lighter look as well.
Yet another stunning custom from Cobra Engineering’s Special Projects Division! 
 hile you have to be a Denny Berg, or know one, to build the Cobra Custom M109, you could build one that looks much like this one. Built as a sweepstakes giveaway bike at the International Motorcycle Shows, this Cobra Suzuki M109 shows what a bit of creativity and effort can get you. You’ll need to start with a small dumpster because
builder Denny Berg basically threw away most of the plastic body panels and covers that lend the stock bike such a
massive look. Those panels also cover the elemental shapes of the bike that Berg highlights with chrome and
polish. Lots of other polished pieces including the stock wheels help with the custom look. Cobra Speedster pipes and new Boulevard Bars (case guards) give it a distinctly Cobra look. Finished off in traditional GSX-R livery, the M109 is ready to roll. And if you can’t find the time to build it, you can enter to win it either online at cobrausa.com or at any of the remaining shows.
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