 he name Arlen Ness is synonymous with high quality and craftsmanship. Everyone knows that Arlen builds some of the coolest customs around, so you can bet that the same attention to detail goes into everything that Arlen is associated with. Like his line of leather riding apparel, for example.
When talking to customers about Arlen Ness Leathers, the comments around the country have been pretty much the same… “What an awesome coat,” “I’ve never seen one like it,” “It’s different yet not too over the top,” “It feels fantastic,” “The comfort is unbelievable,” “The price is right where it should be,” … “I’ll take it!”
This is a one-of-a-kind leather line that has grabbed the attention of consumers around the nation. Many of those who have attended rallies have said that they have seen the ads in magazines and have been dying to try on some Arlen Ness leather apparel. Once they do, it’s all over! The customer will recognize the unique fit and comfort, and they will leave with one of the best leather pieces out there.
What makes this line unique is the leather and tanning process. The leather Arlen Ness chooses to use is a Brazilian cowhide that has been drum dyed to create an excellent color. They then wash the leather so that it looks and feels as though it was broken in just for you.
The designs are done with taste, with the target market in mind. Custom hardware, technical embroidery, and colors that never seem to go out of style just enhance the beauty of each piece.
Price points are right where they should be and the consumer knows it. The key is to get the buyer to try one on. Once that happens they can feel and see the value. Dealers, you know that very few items sell by just hanging them up on a rack and hoping that someone buys them. Pay attention to those who enter your dealerships. Many people will look at an item and then the price tag and walk away. Your employees should be there to encourage the buyer to take a closer look.
With leather apparel it’s important that you approach customers, encourage them to try the piece on and explain the features and benefits of the piece. Once that’s done the rest is easy…just show them the mirror! Arlen Ness Leathers are all available through Parts Unlimited, so talk to your rep today. 
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