he V-Twin aftermarket is growing so fast it’s almost impossible to keep up with it. You could spend most of every working day leafing through catalogs and surfing the net, but by the close of business you’d still be nowhere near up to speed on what you need to know to cash in on the newest products and the latest trends shaping this profit-making powerhouse. That’s why the V-Twin Expo is the place to be February 3-5, 2007.
     Held at the Cincinnati Convention Center, the V-Twin Expo will feature nearly 500 exhibitors in more than 1,000 booths, representing the full range of performance, appearance, and customizing products from the industry’s leading manufacturers. But that’s not the only reason you should be there. The free industry seminars scheduled for 2007 include panels focusing on engine and fuel injection; “What’s New in Custom Paints and Equipment” and “The Art of Touch-ups and Blending Colors” by House of Kolor’s John Kosmoski; and an all-new strategic marketing seminar presented by Chrome Marketing, including comprehensive ideas on how to improve brand awareness and increase floor traffic, and how to better merchandise dealer showrooms.
     While every attendee will get the benefits of the product displays and seminars, some will come away with even more. The 2007 Industry Awards Reception will be hosted in the Ballroom at the Convention Center on Saturday night. Not only will industry leaders be recognized, but the Expo has a unique raffle planned for the evening. Prizes include multiple free room nights to attending dealers.
     Registration for the 2007 V-Twin Expo is free and open to all bona fide dealers. To sign up to attend, and to reserve your rooms, go to www.vtwin-expo.com. And check the website often for updated information–new details are being added continually.
See you in Cincinnati!