 |
|
|
 or nearly a decade the Bostrom brothers have been a force on the American and international road racing firmament. Titles, victories, and factory rides have ensured that the Bostrom’s are usually in the mix. Certainly, there are other brother acts that have had an impact on American road racing, but Ben and Eric have done it with a style all their own. There’s no question that few American racers have brought as much flair to the road race paddock. But somewhere between racing with the best in the world, surfing the waves off Indonesia, scaling a category 5.13 cliff in the south of France, and riding street bikes through the sun-warmed Red Rocks area just outside of Las Vegas, they were struck by a thought: “We realized there was something missing in the motorcycle industry,” Ben explains. “Somebody needed to bring some style to it.”That night, the brothers sat down for a brainstorming session. Four lightning strikes, two power outages, and one conversation about stealth, history, mad genius and plate tectonics somehow combined to form the genesis of Boz Brothers, or “Boz Bros,” a company whose mission is to offer ground-breaking stylish products while delivering quality and performance that meet even a racer’s high standards. “Whether it’s motorcycle accessories, clothing, or riding gear, everything that comes out of Boz Bros is going to fit that definition,” says Eric. So what is the first product on the list? Exhaust systems. The Boz Exhaust line brings edgy style and sound to the sport bike market with two new models, the Moira and Gild systems. The custom look of the Gild slip-on series sports an aggressive, 55-degree slash-cut tip with a large, 2.5-inch exit, while the full Moira system, which comes equipped with a slightly more “urban-friendly” removable pocket-core, closes the gap between street and GP technology with its sleek look and unmistakable tone. “It’s all about unique, sexy, more muscular lines that actually complement the lines of the motorcycle,” says Eric. “Our image isn’t for everybody,” adds Ben. “The idea is to keep it small, cater to the people who identify with what we’re doing, and most importantly, put a lot of love into the effort so that we’re always proud of what we’re building.” Lightweight and easy to bolt on, Boz Exhaust products, currently being distributed by Ben’s longtime sponsor Parts Unlimited, are handcrafted in the USA and available for most late-model sport bikes. With orders for the exhaust systems quickly exceeding all expectations, momentum is building for more Boz Brothers products. Ben and Eric’s next step will be Boz Boutique, a place where motorcyclists and those that simply enjoy motorcycle culture can outfit themselves in stylish gear very much inspired by motorcycling’s (and the Bostrom’s) rich history.  |
The
Box Bros. Exhaust Gild Slip-on. 
For more information see:
www.bozbros.com
