he present-day street or custom consumer is more sophisticated then ever. They know that there are many products on the market, some good, some bad, some great. And they will take the time and energy to seek out the great products. That’s why Icon focuses on the street and only the
street so that they can make great products for street riders.
     The Icon Standard & Super Duty 2 Boots are two of those great examples. All Icon footwear is made to be comfortable, functional,
and protective for the street rider. The Icon Standard boots look as good off the bike as they function on the bike. Blending the classic style of the modern urban hiker with motorcycle specific features,
the Standard boot raises the bar of performance motorcycle footwear. The shift lever interface, internal steel shank and ankle protection separate this boot from your ordinary hiking or work boot. Waterproof construction, high-quality foot-bed, and a custom non-slip sole make these ideal on and off the bike boots. Why would anyone want to wear “hiker” or everyday “work” style boots that aren’t made for riding, with little to no protection, when they can have boots that look as good off your bike as they do when you are on it? These boots are so comfortable you can ride and
walk in them all day! The Icon Standard Boots come in two colors,
tan or stealth (black) in sizes 6-14 and retail for $120.
     Another great product is the Super Duty 2 boot. The original
Super Duty boot rewrote the rules of motorcycling footwear. Now in its second generation, the Super Duty 2 boot ratchets the bar
up another notch. This boots offers freedom of movement, a
secure and comfortable fit, and casual styling. All of this with
motorcycle specific features such as a buckled mid-foot support strap and street-riding sole. It’s true in the case of this boot; Super Duty is more than just a name. The Super Duty 2 not only has great safety and riding features, but it looks great whether you’re riding the bike or walking through the mall. The Super Duty 2 comes in two colors, wheat (tan) or stealth in sizes 6-14 and
retails for only $90.
     Factor in that the Icon Standard boot has the classic styling that
you’ve come to love, with motorcycle specific features that rewrote
the book on motorcycle footwear. And the Super Duty 2’s unique
style and comfort make it a “musthave” product for any serious
street rider. Both are available in women’s sizes too! Icon offers
many styles of protective footwear for all types of riders, no matter
what your favorite ride is. Stock up today because your customers will be asking for them tomorrow!

For more information see:
www.rideicon.com


Drag Specialties Magazine
Volume 13 #1


Parts Magazine Index