lip open your Parts Unlimited Off-Road Catalog to page 367. Do you see those Excella off-road and dual-sport tires, and did you notice that $16.95 retail for a 2.75-10? Granted, that's a small tire, perfect for a CRF50, but check out the prices on all the other tires on that page. There's real value with Excella. The most expensive tire offered is just $69.95. Your budget-minded customers will be pleasantly surprised, and not just at the price...Excellas will give your customers a lot of bang their buck!      Low prices will definitely open some eyes, but so will everything else that Excella is offering. While the suggested retails might not reflect it, Excella tires are actually mid- to upper grade off-road and dual-sport tires. They're just coming at a great price because there's no giant advertising campaigns to pay for and no burdensome overhead costs to pass along. All that gets passed along is quality. Every Excella tire features a natural rubber compound, for instance, something other "name brand" tires don't even offer. Natural rubber delivers a great grip, it's extremely puncture resistant and it wears forever making Excella tires as durable as it gets.      There's plenty in the Excella lineup to choose from, too. The OF-215/OF-217 Cross Comps are profiled and designed for intermediate terrain work, the OF-213s are the Excella do-it-all DOT and FIM approved tires for the hard pack and they're speed rated for street use on dual-sport bikes. The newest addition, the OF-219 Enduro Competition tire, is the most aggressive dual-sport tire Excella offers, and it's also DOT and FIM approved.      Every Excella tire has a lug pattern, profile and carcass especially designed for the application. Those intermediate terrain OF-215/217 Cross Comps, for example, have stiff sidewalls to reduce deflection, the fronts are profiled and patterned for exceptional cornering control, the rears offer maximum traction with a generous contact patch and the lugs both front and rear have a cupped design for outstanding braking control. The Excella OF-213 dual-sport tires are just as good. Speed rated for street use, they'll deliver great traction, grip and stability over a wide range of terrain conditions and that natural-rubber compound will last. And for really aggressive dual-sport work the new Excella Enduro OF-219s come with a deep 15/32-in. tread to dig in on anything from hard pack to soft dirt. There's a cupped pattern providing stability to go with that traction, the tires are FIM competition approved and they're DOT speed rated to 92 MPH for the street. And all those Excella tires in all the applications are available in a wide range of sizes, everything from that $16.95 2.75-10 to a big 140/80-18.      Sounds pretty good, doesn't it? It is. Excella tires look good, they work great, they have fantastic durability with those natural-rubber compounds and they don't cost a lot. What's not to like? Take a look at Excella. Show your customers what they can get for just a little money and those Excella tires themselves will take over from there. Parts Unlimited has them all.

Parts Magazine
Volume 12 #12

Parts Magazine Index