arts Unlimited’s AMS brand of off-road ATV wheels and tires has just one year of sales under its belt now, and sales are growing faster than the ATV market itself. The response to the wheels and tires has been phenomenal, and there’s little wonder why. Quality at a great price that is a guarantee to catch a rider’s eye and it’s something that’s easy to sell. That’s what AMS is offering, outstanding quality at an affordable price. AMS wheels and tires are exclusive to Parts Unlimited dealers and they’re available nowhere else, and that speaks volumes.
     You’re probably already familiar with the AMS stamped-steel wheels. They’ve been in the catalogs for about a year and have become a hit. Now for the latest development, new cast aluminum ATV wheels for Sport and Utility Quads, and just like all of the other AMS products these wheels are exclusive to Parts Unlimited dealers. There are sizes available for both sport and utility models. The 10-inch wheels are available in Machined and Polished finishes for the sport market and the 12-inch wheels are available in Machined, Polished, and, an industry first, Chrome finish for the utility market.
     Both the 10- and 12-inch AMS Cast Aluminum ATV Wheels are constructed using a process that provides outstanding strength. These wheels are cast and machined to precise tolerances. The one-piece lightweight design looks great and the durability is second to none. There’s a reinforced outer lip that makes them much stronger than an ordinary stamped- or spun-aluminum wheel. There’s a clear-coat applied to the Machined and Polished wheels to keep them looking good, ease of cleaning is an added benefit. Dirt, mud and grime wash right off. The AMS cast-aluminum ATV wheels are available in 10” x 5” and 10” x 8” sizes to fit virtually all Sport Quads, and a 12” x 7” size that’s perfect for the Utility Quad market.

The Swamp Fox tires from AMS are designed with an aggressive tread pattern for tackling tough terrain.

The Black Widow tires from AMS are great for general use, ideal for a nice, affordable upgrade from the stock ATV tire.

The Fox A/T tire is intended for general purpose use and OEM replacement for a wide range of tire fitments.

The V-Trax is a versatile tire; great for a variety of uses, but ideal for utility and hard surface use.

     Now, let’s look at the AMS line of tires. First on the list is the Swamp Fox. This tire has an aggressive tread pattern that will get you through the most difficult of terrain. It comes in an extensive range of sizes to fit virtually any ATV on the market. Whether you are riding through mud, snow or just trail riding this tire is a must have and keep in mind that the 26”, 27” and 28” Swamp Fox tires have a 1 1/8” tall tread height. We challenge you to get stuck with these super aggressive tires. The next tire on the list is the Black Widow. This tire is well suited for general mud, snow and utility use. It is a nice upgrade from your stock ATV tires. It is priced to compete with any mud and snow tires on the market. Tire number three on the list is the Fox A/T. This tire is intended for general purpose and OEM replacement use. It is constructed with radial technology for a smooth ride and is a great replacement for a wide range of tire fitments. From fun carts to mini quads to Utility ATVs the Fox A/T is a great choice. The fourth tire is the V-Trax. This tire is intended for a wide range of uses but is ideal for utility and hard surface use. Last but certainly not least is the Rat tire. This tire is intended for the sport market. It looks great and performs even better than it looks.
     AMS also has the widest range of sand specific tires on the market. From smooth fronts to ultra aggressive V-paddle rears AMS has you covered.
     If you like to ride motorcycles in the sand AMS has a full range of paddle tires for mini MX bikes to the big bore MX bikes and an industry first 21” front sand tire that keeps you hooked up. An added benefit to the AMS tires is that they are constructed using an all-natural rubber compound that resists puncture, runs cool and stays flexible in any range of temperature.
     Remember, AMS tires and wheels are exclusive to Parts Unlimited dealers. These products are covered under the Parts Unlimited “Advertising Policy”. This policy is designed to maintain the integrity of retail pricing. Your customers are going to love the prices you give them–and the quality of the wheels and tires are unprecedented. The AMS “House Brand” can get your registers singing. Call your rep, place your orders and start realizing additional sales at great margins today!
To review the full line of AMS Wheels, tires and tubes check out the AMS web site at www.amstires.com.