ith 26 years in the business Willie & Max doesn’t need any introduction. Willie & Max vinyl saddlebags, sissybar bags, Max Paxs and tool pouches come in a wide variety of shapes, styles and trim levels and they’re a staple in the Harley-Davidson aftermarket. And Willie & Max isn’t standing still. There are some exciting updates, modifications, features and options brand-new for 2005 that’ll make Willie & Max more popular than ever. You should know about them all.
     For starters there’s the Willie & Max “Zip, Click and Carry” program, just introduced. There’s a brand-new Universal Hard-Mount Kit just out, too, and the Willie & Max “Semi-Custom Colors” will have customers’ eyes popping.
     “Zip, Click and Carry” means just what it says. Every Willie & Max saddlebag now has a zippered yoke for quick release. That’s the “Zip.” The bags now go on and off the bike in seconds. “Click” refers to the new quick-release buckles now on every Willie & Max bag, and these buckles don’t just click open and closed, they’re lockable.      “Carry” rounds out the Willie & Max luggage update. It’s a removable handle that’s included with all the bags, allowing you to carry both bags in one hand. Ever try fishing for your keys while you’re carrying a pair of saddlebags? The Willie & Max handle makes that easy. All this, the zippered yoke, quick-release buckles and that easy-carry handle, is now offered with every saddlebag style in the Willie & Max lineup.
     Plenty of riders like to leave the saddlebags on their bikes, too, and for them Willie & Max has a Universal Hard-Mount Kit just out. The kit hard-mounts any Willie & Max saddlebag set, and it’s a true universal fit; one kit will work on at least 90-percent of the motorcycles you see. Eliminating the saddlebag yoke really cleans up a bike’s look, too, especially with solo seating.
     And talking looks, Willie & Max saddlebags are now available in colors. Fifteen of them. It’s the Willie & Max “Semi-Custom Color Program,” offering colored accent panels sewn onto the bags. There’s everything from Burgundy to White to Dark Blue, to Orange, Purple and even Pink. It’s a special-order item, and it’s available through Drag Specialties. Just like every other Willie & Max saddlebag, sissybar bag, Max Paxs and tool pouch–and it’s all “Zip, Click and Carry” now. Your customers will love it. Call your Drag rep to find out more on all the great Willie & Max products available.

Be sure and show your customers all the great new features and modifications Willie & Max has available for 2005.