otul has been researching and blending high performance lubricants for over 150 years. They are a global company with huge research resources, enabling them to meet the tough demands of factory race teams. This level of commitment enables Motul to continually improve the product line that is made available to the consumer. Products like 300V, a synthetic high performance oil is very similar to the oils used by these top factory teams.
     When selling Motul products you can take advantage of global advertising—Motul is seen on many video games and Speed Vision broadcasts—this has created great brand recognition. This branding is further assisted by Motul USA supporting grass roots racing as well as the more visible factory teams.
     When selling the product, remember to point out that if the leading teams in the world trust the performance of Motul, shouldn’t your customer care as much about his bike’s performance?
Motul offers several dealer programs that will enable you to capitalize on the association of Motul with performance. Contact your sales representative for more information.

For more information see:
www.motul.com


Parts Magazine
Volume 12 #6


Parts Magazine Index