Harley-Davidson expert Bill Werner recently signed on with SuperTrapp to work on their race specific systems and their street models. Look for these Werner-designed exhausts in dealerships this season.

Paul Yaffe and Bill Werner. Any exhaust manufacturer would jump at the opportunity to work with these Harley-Davidson experts, but only one can actually say they do.

uperTrapp, a leader in the design and manufacturing of performance exhausts, is continually seeking ways to ensure it is providing the most powerful and visually stunning product to its customers. Its relationship with both Paul Yaffe and Bill Werner guarantees this. Combined, Yaffe and Werner have more than five decades of Harley-Davidson experience. They know how motorcycles look and perform, which is why they influence major design decisions every day at SuperTrapp.

Werner Brings Four Decades of Harley Racing Experience to SuperTrapp

    Werner recently signed a deal with SuperTrapp to collaborate on the designs for both race specific systems as well as street models. Werner has been the driving force of the Harley-Davidson racing team since 1966. During his years with Harley-Davidson, Werner won AMA championships with Gary Scott, Jay Springsteen and Scott Parker. Following his stellar career as a Harley race mechanic, Werner was inducted into the Motorcycle Hall of Fame in 2000.     Throughout his career, Werner has always looked for an edge on the track, something he plans to continue doing in his work with SuperTrapp.
    Currently, Werner is hard at work on SuperTrapp’s race specific systems, but in the future, he will also devote his attention to other SuperTrapp products. SuperTrapp’s Bill Werner-designed exhausts are scheduled to arrive in dealerships during the 2005 riding season.

Paul Yaffe Already a “Legend” With SuperTrapp

    How do you improve one of the leading performance exhaust systems on the market? In SuperTrapp’s case, they turned to Paul Yaffe, owner of Paul Yaffe Originals, to spice up their pipes. For 20 years, Yaffe has been designing some of the most stylish custom Harley-Davidsons in the world. Yaffe builds about 12 custom bikes each year, investing up to 700 hours in each bike. His projects have been featured on TV as well as in magazines worldwide.
    “Custom built bikes are now more popular than ever because of shows like American Chopper and Biker Build-off,” SuperTrapp president Kevin Berger said. “Paul Yaffe is one of the reasons that custom bikes have taken off. We feel that with Yaffe designed pipes we can bring a custom feel to a bike without blowing our customer’s budget.”
    Yaffe’s contributions to SuperTrapp have resulted in The Road Legends series. The series already includes one of the most popular SuperTrapp designs, X-pipes, with their classic over-and-under design along with highly stylized Crack Pipes. This year, Road Legends will add its most anticipated exhaust yet: Phantom Pipes. Inspired by the response he received to his Phantom Bike project on Discovery Channel’s Biker Build-Off, Yaffe has based his newest design on the famous exhaust that shot flames 30 ft. into the air. The Phantom Pipes, sold minus the flames of course, are sure to be in high demand.

SuperTrapp’s Most
Valued Opinion

    SuperTrapp may have a lot of high profile experts involved with the production of their exhaust systems, but that does not mean that they have forgotten about the most important SuperTrapp expert, the dealer.
    In the past, SuperTrapp has always listened to its dealers to help design the most customer friendly product possible. SuperTrapp continues to welcome your suggestions and hopes to hear from you soon. Send your comments and suggestions to sales@supertrapp.com.


Phantom Pipes…another innovative addition by Paul Yaffe to the Road Legends series.



SuperTrapp really does appreciate all of the feedback dealers like you have given them in the past, and now SuperTrapp wants to give something to you. SuperTrapp’s 2005 promotion “SuperTrapp, Super Bike, Super Prize” will reward one lucky SuperTrapp dealer with a custom-made Paul Yaffe Original “Super Bike”.
    The promotion is open to all U.S. dealers of SuperTrapp V-Twin systems. For every qualifying system sold, dealers will receive one entry into the lottery drawing. After selling a qualifying V-Twin system, dealers must register at www.supertrapp.com/superbike for a chance to win.
    The contest will run from January 1, 2005 until December 31, 2005, with the winner to be drawn at the 2006 Dealernews International Powersports Dealer Expo in February 2006. For more information, visit www.supertrapp.com/superbike, call Michael Schwabe at (330) 564-0300 x3819, or email supertrapp@malonead.com.

For more information see:
www.supertrapp.com


Parts Magazine
Volume 12 #2


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