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The
name on the sign says it all. Thunder Cycles start right here.
From the Discovery
Channel to you...
ddie Trotta is on a roll.
Undefeated in the Discovery Channel’s “Biker
Build-Off” competitions, it’s obvious this guy knows how
to build a bike. He knows how to turn that passion into a successful
business, too. Since its inception Thunder Cycle Design has grown by
leaps and bounds. Right now Eddie is in the process of moving into a
30,000 square foot facility in Fort Lauderdale, Florida. He’s bringing
his showroom, his sales department, the fabrication shop, the paint booth,
the detail and graphics room, the full CNC machine shop, the pipe-bending
equipment, the motorcycle assembly and service racks and the packing
and shipping departments all under one roof. And while the sheet-rock
guys and the electricians and the plumbers and painters and carpenters
all work furiously to put the new building into shape Eddie and the guys
and girls at Thunder Cycle continue working right around them. Thunder
Cycle Design isn’t missing a beat. New bikes go together every
day, completed bikes are serviced. And all those trick Thunder Cycle
parts–the taillights and pegs and air cleaners and velocity stacks
and pulley covers and belt guards, with more than 50 different TCD parts
now in the FatBook–continue to be produced non-stop. Thunder Cycle
Design is on the move, both literally and figuratively.
All this is a long way from New Haven, Connecticut, where as a 13-year-old
kid Eddie Trotta would spend just about every waking moment with a wrench
in his hand. Motorcycles were a first love, and he began by helping his
older brother tend to the many bikes that rotated through the family
garage. There were Knuckleheads, Flatheads, even a couple vintage three-wheel
Servicars. “Whenever my brother would turn his back or go into
the house for a minute I’d fire one of those things up and take
it for a ride, too,” Eddie remembers. All that was the beginning
of a really good education and before long he was building bikes professionally,
working at a local shop named Choppers East. Barely out of his teens,
Eddie Trotta learned how to build a complete motorcycle, “doing
it the right way.” But Trotta’s story is hardly a straight-line
progression from that Connecticut bike shop to Florida and the mega-business
known as Thunder Cycle Design.
Besides motorcycles Trotta grew up with another passion–music.
And it was that music, in a roundabout way, that brought him to Florida
and the motorcycle fame he enjoys today. While working at Choppers East
Eddie was also attending the prestigious Berklee College Of Music in
Boston, studying piano, drums and guitar. He was good at it, too, and
still keeps instruments all around the house. “But one year during
Spring Break, like so many college kids, I came to Fort Lauderdale,” he
says, “I never left.” That was 30 years ago.

Eddie Trotta just moved into a new 30,000 square-foot facility. The entire
Thunder Cycle operation–from the showroom to the fabrication and
machine shops to the paint booth and detail room–is now under the
same roof at 550 W. Sunrise Blvd., Fort Lauderdale, FL.

The new showroom covers almost as much space as the entire building Thunder
Cycle moved from. A steady stream of customers and dreamers keep this
a busy place.
It wasn’t music or motorcycles that kept him in the Sunshine State,
though, even though he’d brought a couple customs with him, a Shovelhead
and a Panhead. It was horsepower of the original kind. Eddie had relatives
in the area, an aunt and uncle, and as it happened his uncle was a horse
trainer at Hialeah and Gulfstream. “I started going to the track
with him,” Eddie says, “and immediately I liked what I saw.” Apparently
so, because he spent the next 18 years there. Progressing from being
an assistant trainer to his uncle, to a trainer in his own right, to
a racehorse owner, Eddie was soon buying and selling racehorses at a
fast clip. He started with a $3,000 horse that won some money and used
those winnings to buy better horses that won more money. “Before
I knew it I had 30 horses in the barn,” he says.
In the late-‘70s Eddie shifted course again. He took his racing
from the turf to the surf and began seriously running a few offshore
powerboats. He even won the prestigious Bacardi-sponsored Miami To The
Bahamas race one year. All that evolved into the opening of a rigging
shop where he’d design and outfit Cigarette and Catamaran racing
hulls for himself and a few select customers. Eddie had enough machinery
and equipment in that rigging shop to build some pretty nice motorcycles,
too, and during those years he’d put together a new custom bike
for himself pretty much on an annual basis. Those machines would serve
a pivotal role in the next venture. Seeing the world of off-shore racing
change into “just a handful of rich guys racing only each other
for nothing” Eddie tried his hand at a new line of business and
opened a couple of bars and restaurants in Miami. Prophetically, he named
one of those new nightspots the Thunder Road Saloon, trading on the biker-bar
craze then taking hold. It was the early-‘90s, “And all those
Harley-Davidson cafes had just opened,” Eddie explains. “The
custom Softail thing was starting to happen and bikes were getting pretty
hot. It all made sense.” To decorate the saloon and set the tone
Eddie put together a couple of pretty special customs to hang from the
rafters, bikes nice enough to end up featured on magazine covers. One
went on Easyriders, another showed up on the cover of VQ. That exposure,
coupled with a steady line of bar and restaurant patrons liking what
they saw hanging from the ceiling and asking if they could get something
like it for themselves had Trotta “off and running in another new
business.” Thunder Cycle Design was finally born.
At first Eddie worked from a small warehouse on a Fort Lauderdale back
street. In a tragic turn it all almost ended before it started. Eddie
was just wrapping up his bar/restaurant businesses and opening the doors
to Thunder Cycle Design when he was diagnosed with Hodgkin’s disease.
A year later, with that under control, he was told he now had non-Hodgkin’s
lymphoma and if all that wasn’t enough he’d contracted skin
cancer, too. With each setback Eddie was down for about a year, “And
with all the chemo and other therapy I lost my hair, felt like hell and
looked like Freddie Kruger,” he says. But none of that slowed him
down. In three years Eddie had moved four times as Thunder Cycle Design
grew, and then grew some more. At first it was just Eddie and one other
guy, John Jolley, doing everything. John is the head machinist at Thunder
Cycle Design to this day, but back then Eddie and John would build what
he calls “mini choppers, bikes with 4-, maybe 6-inches of stretch,
and people would look at us like we were crazy. People told us choppers
were history, out of style.” Obviously they were wrong, and Thunder
Cycle Design had the customers at the door to prove it. “And right
from the start,” Eddie says, “I was doing things like
strutless rear fenders and trying my best to make a Softail chopper
look like a rigid.”

Every Thunder Cycle is an Eddie Trotta creation, from the frame design
to the pegs and grips and velocity stacks they’ll eventually get.
A new rigid with its molded tank and fender takes shape.

A man in his element. As demanding as the business gets, Eddie is happiest
back in the shop. Another “Thunder Cycle” nears completion.

Neat as a pin and everything in place. Thunder Cycle’s new shipping
department was just days old when this photo was taken. A whole assortment
of Thunder Cycle Design parts will work their way through these shelves
and into the FatBook.
Today Thunder Cycle Design hums along with a crew of almost 20. “I
keep my hand in all of it, too,” Eddie says. Besides overseeing
everything that happens and calling the shots in every department, Eddie
does all the prototype work on the new frames and brackets and pegs and
grips and everything else that carries the TCD logo. There are now something
like 400 separate parts in that list, too, everything from grips and
pegs, to belt drive units, to primary shrouds and pulley covers, to wheels,
license plate frames, and velocity stacks in all sizes and styles. And
now a good portion of all that is distributed through Drag Specialties,
making the motorcycle magic that’s Thunder Cycle Design available
to everyone, everywhere. More of those very special and award winning
TCD parts are being added to the FatBook all the time, too. About a year
ago Eddie received a manufacturer’s license to make the purchase
of complete Thunder Cycle bikes a whole lot easier, as well. Every custom
rolling out of this shop now carries a 17-digit VIN tag. Eddie’s “Thunder
Cycles” are in the NADA retail book, and they can be financed.
All those bikes are built right in Fort Lauderdale, too. “The only
part of any build we send out,” Eddie says, “is
the chrome plating and the upholstery.”
You don’t need one of those complete bikes to get the genuine Eddie
Trotta Thunder Cycle Design style, though. Just open the FatBook, it’s
right there and there’s a lot more to come. Count on
that, and count on Drag Specialties to get it all to you.
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