umb butt. Anyone who has spent some time on the trail or at the track on a dirt-bike or ATV knows what we’re talking about. Motorcycling can be loads of fun, but sometimes it can also be a huge pain in the…, well, you get the idea. Saddlemen’s brand-new SaddleGel™ Perfor- mance Riding Shorts aim to put an end, no pun intended, to that discomfort. Slip on the SaddleGel™ Performance Riding Shorts under your regular riding gear and say goodbye to “numb butt” once and for all.
     Saddlemen, long known for their gel-filled motorcycle seats, knows a thing or two about gel and the comfort it can deliver. The SaddleGel™ Performance Riding Shorts incorporate all that expertise, gained from years in the business. While the basic concept for these shorts comes straight from the bicycle industry, the SaddleGel™ shorts are considerably different in every way that matters.      These shorts were optimized for motorcycle riding. They use a patented Memoflex Gel™ technology, developed on an exclusive basis with one of Saddlemen’s long-time vendors, and that 2nd generation SaddleGel™ is sewn into special panels to deliver vastly improved rider comfort on uncomfortable seats.
     Memoflex Gel™ technology not only delivers that really comfortable feel because of the gel, there’s increased air ventilation with these shorts, too, and for even more comfort there’s a soft chamois-like covering over the gel. And since these shorts are designed to be worn under normal riding gear they’re extremely low friction. That bunching-up of undergarments so commonly experienced, and so uncomfortable while riding, is a thing of the past. Tight, slick bicycle shorts along these lines have long been a comfort secret of long-distance cyclists. Now the SaddleGel™      Performance Riding Shorts bring that to motorcycling.
It’s a safe bet there probably isn’t a rider out there—street guys, dirt-bike guys, ATV riders included—who won’t appreciate the added comfort these shorts offer.      SaddleGel™ shorts will be especially welcomed by long-distance touring riders, dirt bike riders and racers, and even all those guys on custom-cruisers who’ve switched to small, low profile saddles for their good looks. Passengers sitting on those small cruiser-bike pillion pads will put these shorts to good use, too. The harder the seat and the longer the ride, the more appreciated these SaddleGel™ Performance Riding Shorts will be.
     Saddlemen has packaged the SaddleGel™ Performance Riding Shorts for a good-looking display and eye-catching customer appeal. They’re offered in five sizes so there’s a perfect fit for every rider out there, street guys, dirt guys, everyone, and the shorts are available right now. Parts Unlimited has them all in stock. Check with your rep. “Numb butt” just became history.

For more information see:
www.saddlemen.com


Parts Magazine
Volume 12 #2


Parts Magazine Index