candinavian Brake Systems and Parts Unlimited. What a combination. Putting those two names together on the box is going to make selling these premium brake pads easier than ever. Everyone knows Parts Unlimited. Watch a race on TV or go to any track and those big red-and-blue banners are everywhere. Parts Unlimited is a powerhouse brand, a name riders know and trust. So is SBS. Jeremy McGrath and Colin Edwards are just some of the pros SBS has worked with over the years. Couple that SBS reputation for performance and quality with the vast Parts Unlimited distribution system and “Parts Unlimited Brakes By SBS” are sure to become your best-selling premium replacement pads. And there’s plenty to offer.
     SBS brake pads have been the perennial favorites of Superbike, Supersport, World Endurance and GP racing teams worldwide for many years. SBS is a popular choice for performance riders because SBS consistently delivers some of the most technologically advanced brake pads on the market. An industry innovator when it comes to friction-material technology, SBS’s continuous product development and systematic testing ensures that these premium brake pads are always there for new applications, too.
     Now all that comes with a new and easily recognized name. Inside the package it’s all the same, though. The same SBS Ceramic Street Pads are here, the STREETExcel Sintereds are here, the Racing Sinters and Dual-Carbon Racing pads are here and so are the SI/RSI pads for off-road riders and MX racers. It’s just coming with a new name and a bright new package. It’s a marketing combination tough to beat–and easy to sell.
“Parts Unlimited Brakes By SBS.” Two great names, two great reputations, one great line of brakes.


Parts Magazine
Volume 12 #2


Parts Magazine Index