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  Icon’s Skull helmet and matching jacket offer riders a cool look,
with all of the safety and comfort features that you can expect from
Icon. Gear with attitude, safety and comfort…what more could you
want? |
 hen
you open the Icon website, you’re greeted with this introduction: “From
the Street-For the Street. That’s what Icon is all about. Pure
performance for real world situations. We’re not interested in
some candy-ass, euro-styled road-racing outfit. We’re all about
stoplight-to-stoplight, corner-to-corner, here to there riding. That’s
it. Straight up. And that’s what drives us to create the most innovative
products available for street riding. It’s what gets us out of
bed in the morning and keeps us up at night, it’s what we do, it’s
who we are. RIDE AMONG US.”Let’s be honest with ourselves. We can philosophize about the open road and the soul searching of free riding, but sometimes we like to ride motorcycles because we’re allowed to dress up like a bad-ass superhero and cruise through town inspiring both hope and a little bit of fear. Sometimes, we like wearing leather jackets, pants, and boots that are socially unacceptable except when you’re riding your bike. We like pulling up to a stoplight and being the anonymous stranger under the helmet. Icon recognizes the dark side, and those who possess it can harmlessly exorcise it when they go riding. That’s why they came up with the “Skull” graphic helmet and jacket. The idea was simple. Skulls are not new to the motorcycle industry, but some look like a watered down cartoon drawing. Icon’s Skulls are ugly, menacing, with barbed wire and crossed bones and are perfect for your customers who are willing to indulge their own dark side. Of course the Skull graphic helmet and jacket are of the same top quality and full of features as all Icon products, but it is the graphics that make the Skull unique. In this case, only Icon has a matching helmet and jacket Skull combo. And to quote just about everybody who sees it, “Wow! That’s gnarly!” Think about this as a retailer. You have full-length mirrors in your apparel section because your customers want to see how they look in their gear before they buy it. Sure, safety and features all play a major part, but in the end it also comes down to how "cool” they look, and how great the graphics are. The Icon Skull helmet and jacket will be one of the first helmets your customers take off the shelf to look at, and the jacket will be the first one they try on and run over to the mirror to check out. The Icon Skull helmet and jacket will sell, because there is a little bit of the dark side in all of us. See your Parts rep soon to order.  |
For more information see:
www.rideicon.com
