he 2nd annual Parts Unlimited U.S. Dealers Challenge presented by Pirelli was held last October at Three Palms Extreme Park in Conroe, Texas. The success of the previous year’s motocross race was evident by the 600 entries for this 2004 event.
     The Dealers Challenge is a team concept. There were two categories of teams. (1) Franchise and non-franchise retail stores entered their teams in the Dealer category and competed for money and a grand prize. (2) Teams not associated with a dealer entered their team in the other category and competed for trophies.
     Team riders then raced in their usual classes and based on their finishes, scored points for the teams. There were over 40 teams entered this year. Several dealers entered multiple teams, but only their highest scoring team counted towards the team awards.
     After the dust settled, it was JR Racing walking away with the coveted 1st place prize which included $750 and a trip for two to the Supercross opener this past January in Anaheim.
After two years, the Parts Unlimited U.S. Dealers Challenge presented by Pirelli has grown from a Houston local event to one that this year included riders from across Texas and surrounding states. With several national magazines on hand, it is felt that it is only a matter of time before the race will attract riders and teams from all over the United States.
     Contingency sponsors included THOR, 909, Motorex, NGK, Renthal, FMF, Alpinestars, DP Brakes, Moose, PJ1, Hinson, Uni, Scott and American Suzuki, while Red Bull provided one heck of an industry party at the uptown Sam’s Boat in the Woodlands near the track.

1st JM Racing, Spring TX
2nd K’s Motorsports, Humble TX
3rd Highlands Kawasaki, Highlands TX
4th Honda of Houston, Houston TX
5th Switch Motorsports, Houston TX

Pirelli and THOR are two of the major sponsors at the 2004 Parts Unlimited U.S. Dealers Challenge at Three Palms Extreme Park in Conroe, Texas.	Jarret Hughes, son of Parts Unlimited sales rep Larry Hughes, helping his team, K’s Motorsports, to a 2nd place finish in the Dealer Team category.
Moose rider Michael Royal gets the holeshot in the very competitive 125 Open class.
Moose rider Jimbo Morton helping his team, Gas Brothers, to a 1st place finish in the Trophy Team category.	THOR rider Steve Ball helping his team, Highlands Kawasaki, to a 3rd place finish in the Dealer Team category.