
BKT’s
tough new X-Driv ATV tires are ideal for intermediate to hard-pack
conditions. These race-ready tires are designed to maintain the tread
profile, increase traction and provide better high-speed control.
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ATV enthusiast on either side of the retail counter could have missed
the AMS Tire brand–Parts Unlimited’s all-new tire line–over
the past few months. Consumers have been exposed to the new name through
positive press coverage and a generous advertising support program, while
dealers and shop owners have taken advantage of the many sales programs
offered by Parts Unlimited to help launch the brand like a rubber rocketship.
Make no mistake, all-terrain tire buyers know about AMS. What may be
less well known to dealers is that two other tire brands exclusive to
the Parts Unlimited fold, BKT and Excella, are available under the same
sales program umbrella as AMS.
Like the AMS brand, both the BKT and Excella tire lines feature natural
rubber compound construction. Natural rubber increases puncture resistance
while extending tread life no matter what the application.
BKT for ATVs
The BKT brand boasts tires like the aggressive new X-Driv, a sport/racing
design for the new generation of race-ready ATVs. Aimed at intermediate
to hard-pack terrain, the X-Driv is available with a tough 6-ply casing,
which maintains the tread profile, increases traction and provides better
high-speed control. With a vibrant hot patch on its race-ready low-profile
sidewall, the BKT X-Driv won’t just roll off the shelves–it’ll
jump off.
To match the X-Driv rear, BKT offers a selection: either the matched
X-Driv front or the soft-terrain oriented F-1 front tires. The X-Driv
(like the rear, a 6-ply tire in most sizes) features a taut center rib
for exceptional bite and tracking paired with a wide-open knob pattern
on either side for superior cleaning. The supple 4-ply F-1 front utilizes
a more conventional and tighter knob design, with reinforced and elongated
knobs at aggressive angles for precise control and tracking.
Also available in the BKT lines are the replacement-tire oriented AT-108
and AT-109, with a comprehensive and nearly all-encompassing selection
of sizes for most ATV models sold over the past several years.
Excella for Motorcycles
The Excella tire line is aimed not at four-wheelers, but two–with
two different combinations suggested for motocross, off-road, and even
dual-sport applications.
The OF-215/OF-217 front/rear selection are highly affordable knobby tires
of an intermediate design, with the natural rubber compound providing
excellent performance characteristics on a wide range of terrain. The
cupped design of the OF-215/OF-217 combination is designed for increased
contact area and maximum centerline grip with outstanding braking control,
even at extreme lean angles.
The OF-213V/OF-213 choice is very similar in design but speed rated for
street use. The tires offer DOT and FIM certification, making them a
perfect choice for dual-purpose machines.
Natural rubber compounds and unique construction methods provide excellent
hook-up over a wide range of intermediate terrain. Superior traction
at an affordable price for the recreational rider–Excella brand
tires are designed and built for the off-roader who values a good deal
as much as performance.
AMS, BKT, Excella. Two wheels, four wheels,
racing or recreation. Ask your Parts Unlimited sales rep for details
on how to get the most out of your tire inventory with this great new
trio of off-road tire brands.

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