 A
new one-piece solo seat features removable fringe for true
two-for-one styling.
|
 hen it comes to selling seats, do your customer a
favor and open the FatBook to page 61. The Drag Specialties seat
selections begin right there, and right there is as far as you and
that customer need to go.
Flipped open that catalog? The selections go on forever, don’t
they? There are something like 30-plus seat styles for the Softail
alone, with applications right up to the newest 2004 models. FLs,
Dynas and Sportsters are covered, too, and so are Big Twins dating
all the way back to 1954. There are Drag Specialties seats for customs,
too, both aftermarket-framed and OE-based.
All that style is backed with serious quality. Drag Specialties seats
are made in Rogers, Minnesota; every one is hand-crafted, and the
raw goods used are exceptional. Kevin Lehan, who designs the seats
and has run the Drag Specialties seat company since 1974, sees to
that. Most seats are formed with a urethane foam mixed to Drag Specialties’ specifications,
and most often the covering material is a heavy-duty vinyl also made
to Drag Specialties’ specs. It’s made for outdoor use
and for this very specific application. Everything is die-cut for
absolute consistency, every piece is identical and fits like a glove.
What you don’t see is just as detailed. The seat bases are
form-fit ABS plastic and all mounting brackets are chrome-plated.
In most applications the seat pan is 100 percent carpeted, and for
even more paint protection many Drag Specialties seats include rubber
bumpers, too. All the engineering and development is done in-house,
and from the design concept to the finished product the Drag Specialties
crew is 100 percent in control. Anyone who handles a seat as it’s
assembled can reject that seat if it’s not up to par. There’s
an all-encompassing final check, too. Every seat is perfect before
it goes in the box.
All of this—with custom stitching, ostrich inserts and even
flame patterns if you want it—is competitively priced. There’s
real value for the dollar here, and there are some really interesting
features offered, too. In many applications, for instance, a seat’s
decorative fringe accent is removable, giving a real two-for-one
style option. And custom orders are no problem; color changes can
be accommodated, and vinyl can always be switched for leather.
And here’s a sales tip: Kevin
says be sure to show your customer the pillow-style seats. They’re
great looking and they give the appearance of comfort because they
are comfortable. They’re
popular sellers. Check with your Drag rep, he’ll tell you.
He’ll also get you set up with everything else you’ll
need here, too. Give him a call.  |
