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 arts
Unlimited’s Gary Cartwright took to the roadways this
past June, visiting dealers in Lansing, Gaylord and Detroit, Michigan.
The three seminars were well-attended, thanks to the efforts of Parts
Unlimited Representatives Greg Simms and Mark Hull (Lansing), Jimmy
Rauser (Gaylord) and Fred Hicks and Steve Wood (Detroit).
Attendees were treated to presentations by Gary Cartwright, who introduced
Z1R’s
Snow Rail and Strike helmets; Don Jensen, who showed off Arctiva’s brand-new
Air line of apparel; Bruce Dashnaw from Camoplast, who debuted the company’s
new Ice Claw track; NGK, whose representatives explained the merits of their
new Iridium plugs and also gave all of the dealers a handy “Q-and-A” booklet;
and Woody’s, who introduced dealers to their new Signature Series of studs.
Representatives from Moose and CMP also were on hand.
The two-hour seminars were more than just informative; attending dealers also
received a five percent discount off products ordered at the event.
Due to the outstanding success of these three seminars, Gary expects to conduct
even more of them next year. Check with your Parts Unlimited rep to get all of
the details!
All
three seminars were well-attended. These dealers are from the
Gaylord, MI, seminar.
Camoplast’s Bruce Dashnaw introduced their new Ice Claw track.
Don Jensen talks Trukke Boots.
Woody’s Randy Oberson tries on Z1R’s Flo Orange Rail
helmet—soon to be seen on the Woody’s Snowcross Race
Team.
Don Jensen leads Arctiva as Brand Manager. |
 ong-time
snowmobile enthusiast Don Jensen has been enlisted to be
Brand Manager for Parts Unlimited’s Arctiva line of
snowmobile apparel.
Jensen’s extensive and multi-faceted experience in the
snowmobile markets includes a 13-year stint with Fox Point Sportswear
as Marketing Manager, as well as several years with the Polaris
division of parts, apparel and accessories where he served as
District Sales Manager for Lower Michigan.
Greg Blackwell, Parts Unlimited vice president of sales, said
that Jensen’s prior experience with both the marketing
and dealer aspects of the snow market made him the perfect choice
for the Arctiva Brand Manager position.
“While aftermarket snow sales are of course more than a
little dependent on snow itself—and that’s been a
scarce commodity in recent seasons—the main aspect of continued
growth for ourselves and our dealers really depends on active
and experienced management,” Blackwell said. “Don’s
familiarity with all aspects of this market will be a real asset
in making sure that we maximize Arctiva’s potential in
every sales season, with lots of snow or without.”
Officially on board as of Jan. 1, 2004, Jensen’s offices
are located at the LeMans Corporation home office in Janesville,
WI. He can be reached at (608) 758-1111.
“I am very excited to be at Parts Unlimited and back in
my home state of Wisconsin,” Jensen said. “I am looking
forward to helping develop Arctiva apparel into a profitable
opportunity for our snowmobile dealers nationwide. With Parts
Unlimited’s commitment to innovation, design, affordability,
technical details, marketing, promotion coupled with the service
and support of the sport, Arctiva is a brand consumers will be
asking for.” |
Parts Magazine
Volume 11 #8
Parts Magazine Index
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