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 ith
the summer vacation season winding down, the appearance of new ATV
models in the enthusiast magazines, and the occasional sighting of
a leaf beginning to turn color, your customers’ thoughts will
begin to turn toward the upcoming fall ATV season. Your floor traffic
will increase and the sales of new models and customers preparing their
ATVs for the fall riding season will generate sales of ATV parts and
accessories. Now is a great time to review your inventory with your Parts Unlimited sales rep and stock your store for the fall ATV selling season. PartsNetWeb makes it easy to see the items you ordered last year by running a purchase history report. If you are not using PartsNetWeb or aren’t familiar with a purchase history report, ask your sales rep and he will be happy to show you how to use this valuable tool to increase your sales. Trail riders, racers, hunters and utility users will be looking for accessories to improve the performance of their ATVs and modify them for their use. Tires, wheels, exhaust systems, jet kits, handlebars, skid plates and bumpers are popular accessories for trail riders and racers. Hunters and utility users will be looking for winch kits, drop racks, rack bags and boxes, trailer hitches, gun and fuel can racks, windshields, and plow kits. Don’t forget to review helmets and apparel. Regardless of their type of use, all ATV riders will need helmets, goggles and gloves. Boots, jerseys, pants, and protective gear are popular items with hard-core trail riders and racers. Camouflage apparel will appeal to hunters. The increased popularity of youth ATVs will generate sales of youth apparel and protective gear. With the fall riding season comes fall maintenance, so be sure you have an adequate inventory of staple hard parts for your parts counter and your service department. Chains, sprockets, brakes, wheel and axle bearings, cables, controls, filters, spark plugs and lubricants are all wear items that your customers will need to get their ATVs in prime condition for fall riding. From accessories to apparel to hard parts, the 2004 Parts Unlimited ATV catalog has everything for ATVs that you will need to grow your business. Contact your Parts Unlimited sales rep to ensure that you have the ATV products in your store that your customers will need this fall. Thank you for the business you do with Parts Unlimited.  |
