y the time you’re reading this Joker Machine will be in its brand-new building, a sprawling 22,000-square-foot facility in Montclair, California. That new production site has been designed from the get-go to accommodate future enlargement, too, and if there’s a company that needs room to expand it’s Joker. A 30-percent growth rate every year is nothing to sneeze at, and that’s the pace Joker is on.

A brand-new Low Brow chrome billet mirror joins the Joker Machine lineup this year.

    Check out the FatBook. The Joker Machine listings go on for columns, totaling well over 300 separate part numbers. And more are being added all the time. For an idea just how wide-ranging these guys are, how diversified they are and willing to take on just about anything (and how badly they needed that new building), Joker’s recently introduced a whole line of V-twin exhaust systems and has even ventured into the off-road and ultra-hot pit-bike arena. And it all started with a single license-plate mount made up for Richard Warren’s personal Harley-Davidson.
     Before there was Joker Machine there was C&W Engineering, a family-owned aerospace and defense-industry supplier that had been at the same Azusa, California, address for 40 years. Richard and his sister, Diane Rawson, still do a limited amount of defense contract work under the C&W banner, too, supplying things the Department of Defense can’t find anywhere else. But military hardware has given way to two-wheeled hardware these days, thanks to Richard’s passion and creativity. And the parts list runs the spectrum. Derby covers, point covers, hand controls, lighting—that just scratches the surface, and it’s all made in-house, sent out just for the chrome plating. Anything with that Joker logo on it is a red-hot seller; the company has to run two shifts a good part of the year just to keep up. And keep up they do. Joker’s fill rate at the Drag Specialties warehouses is among the top in the industry. Order a Joker Machine part and you’re going to get it. It’s in stock.

Brand-new for 2004 are Joker Machine’s Wide Mouth Slip-On Mufflers, which feature a one-piece design with rolled ends.

Joker Machine’s new Chrome Billet Forward Controls feature a hidden brake linkage, a built-in brake light switch, a sealed ball bearing shifter and brake arms.

     Besides those new V-twin exhaust systems Joker has plenty of other new parts coming up, too. There are bar-end mirrors new this year, and all the lighting is in the process of being converted to LED illumination. There’s a new foot peg/license plate mount combination, there are new styles of breathers. What these folks think up they can produce, and they think up plenty.

Joker Machine’s Evolution Rocker Boxes are a new item in the 2004 FatBook. Check them out on page 365.
     Joker’s seriously thinking performance lately, too. There’s a full dynamometer in constant use on the premises. Those new pipes, a V-Rod system, chopper pipes, and two styles of slip-ons for the baggers, are all about power. No surprise there, given Joker’s deep involvement in drag racing at the professional level. This year they’ve even teamed with three-time Pro-Stock champions Thunder Eagle Racing and Hal’s Harley-Davidson. Watch for them at the track. Watch for all those new parts and even more styles and applications of those Joker Machine pipes, too.
     And now it’s all happening inside a brand-new shop, 22,000-square-feet laid out to streamline and optimize production. Call your Drag rep and get your orders in.