ack in the day, THOR used to be called Torsten Hallman Racing; manufacturers of top quality riding gear for motocross racers. Hallman was a great rider from the World Motocross Grand Prix circuit, but he realized that when he retired from active racing his name would lose some of its cache, so the name of the company was changed to THOR.

THOR is the presenting sponsor of the AMA Clear Channel Supercross Series.

THOR is a major presence at events and races across the country.

Why THOR?
Torsten used to take Bob Maynard to old Uppsala north of Stockholm (Sweden). Uppsala is where they buried the Vikings and their ships in huge earthen burial grounds. The Vikings were bad ass raiders who pillaged and plundered around Europe for several centuries. One of the Viking gods was THOR—God of Thunder. Torsten’s name literally means “son of Thor.” Hence, THOR became the new name for the company.
In 1993, Hallman and Maynard sold the company to Parts Unlimited. Torsten would continue to be the spokesperson and Maynard would stay on to manage the company, as he still does today.

THOR gear is popular with both riders and racers alike. This is Jeremy McGrath.

Supercross
THOR got involved early on with Supercross. Even though THOR couldn’t match the big money sponsors at the time (like Coors Beer and Camel Cigarettes) Maynard could see the potential for bigger motorcycle industry involvement. So Maynard got THOR together with Scott Goggles, Pro Circuit and Dunlop for a joint sponsorship of the premier Anaheim event. That was just the beginning. Now THOR is the presenting sponsor of the AMA Clear Channel Supercross Series and is committed to be involved through 2010!

THOR Sales
THOR has always been a leading manufacturer of riding gear. Blazing new markets with innovation and style, THOR ranks either No. 1 or No. 2 in the sales of motocross apparel in the world year after year. Through the Parts Unlimited network, six U.S.A. warehouses that comprise more than 1 million square feet, and a huge sales force, more than 15,000 orders are shipped per day!

Today
They say that you build an image from the quality of your products, not the other way around. Innovative, high quality products have put THOR at the top of the game and allow the company to pick and sponsor the top riders in the AMA Supercross Series, the AMA National Motocross Series and the World Motocross Championships. THOR currently sponsors and has sponsored multiple National and World Champions. They boast two semi tractor-trailers on the road to cover every major Supercross and Motocross event in the USA. And THOR runs a series of national motocross television ads on network TV.

What all of this means is that you, as a dealer, can depend on THOR for quality products in riding apparel and a complete line of casual wear. And THOR is backed by great racers, top advertising and Parts Unlimited, the biggest motorcycle aftermarket distributor in the world!

Call your Parts rep today and stock up on THOR.