ardly idle words there. In 2003, Stefan Everts became the all-time winningest racer in GP history. He became the first motocross racer ever to win all three race classes in a single day, he won the MXGP Championship, and then he went on and won the Motocross de Nations (MxdN) Championship. And if all that wasn’t enough, in his first-ever attempt Stefan Everts won the 2003 ISDE (International Six-Day Enduro) Championship. The best all-around racer in the world? Who’s better? Stefan Everts re-wrote the history books with a display of dirt-riding ability never before seen.

Pirelli has been championship racer Stefan Everts’ exclusive brand since 2001.

And he did it all on Pirelli tires. In fact, Pirelli’s been his exclusive brand since 2001. For that World MXGP Championship, depending on the conditions, Everts raced on his Pirelli MT83 front/MT32 rear or MT83 front/MT410 rear combinations. Chasing the MXdN title he switched to a Pirelli MT83 front/MT32 rear set-up. And for his first-ever foray into the ISDE, Everts won it all with a pairing of Pirelli’s MT83 front/MT83 rear.

Stefan Everts wasn’t alone having success on Pirellis, either. To take the 2003 250cc World Enduro Championship Stefan Merriman mounted up an MT83 front/MT83 rear Pirelli combination, (the same tires he used to finish second in the ISDE behind Everts—Pirelli’s first-ever One/Two ISDE finish). And John Dowd, for his third at Southwick, used Pirellis, too, the brand-new sand/mud MT410 front/MT410 rear match-up.

Pirellis have been Stefan Everts’ brand of choice since 2001 for good reason. And there are lots of good reasons for Pirellis to be your customers’ brand of choice, too.

irelli’s hitting the road in 2004 with scheduled stops at all the racing hot spots. Loaded with tires, set-up know-how and specs and all the information you could possibly need, the Pirelli event truck is going to be a popular place. And when the Pirelli road team comes to your area you can be part of it, too. Along with all that factory expertise, there will be an area where Pirelli tires can be sold and mounted by area dealers. Check out the tentative schedule, and get with your Parts Unlimited rep for the details. Note that the dates listed are for a two-day Sunday/Monday stay: The plan is to rent a local track for one of the days, letting riders get an immediate feel for their new Pirellis.

But either way—working side-by-side with Pirelli at the events or not—you’d do well to make sure you have a good selection of all those championship-winning tires on hand. Tires used by the best all-around racer in the world are going to get noticed. See all the Pirelli excitement at Booth #1708 at Indy.