ried the Duro “Excavator” yet? Magazine editors sure have, ranking this ATV tire right with the top of the pack. Mud tires just don’t come much better, and like the reviews say, this tire delivers all the traction needed to “rip out trees by the roots.”

Able to “rip out trees by the roots,” the Excavator offers all of
the traction that your customers will need.

Surprised this kind of performance is coming from Duro? Those in the know aren’t. While the Duro brand might generally be considered a “budget” tire, here’s something you might find interesting—and something that goes a long way towards explaining Duro’s eye-opening performance. Established way back in 1946, Duro has plants worldwide and actually produces more tires than you might think. Contract and confidentiality issues preclude disclosing the details, but suffice it to say that Duro is the company actually making some of the best-known tires in the business.

It’s not much of the jump from that to producing tires under your own name, tires every bit the equal of anything on the market. “Budget-priced” Duro, as it turns out, is actually a high-quality motorcycle and ATV tire manufacturer. There are street tires, dirt tires, and a whole array of ATV tires under the Duro brand, too, and don’t let their low prices put you off. While the cost savings is considerable, in some cases a 50 percent savings, nothing is sacrificed to get there. These tires deliver, and come with some unheard-of guarantees. In the street lineup, for instance, the touring/cruiser H296 Duro Blvd. carries a one-year tread guarantee. If you can wear out these tires within a year of purchase Duro will replace them. Along with the Blvd. tires there are HF918s for performance applications, HF261 Excursions for both front and rear fitment, and there’s even a selection of classic/vintage tires. They’re all tagged with MSRPs you can’t beat.

That same high-quality/low-cost combination carries over into the dirt-bike, dual-sport and ATV world, with that award-winning Excavator being just one example of what Duro’s got for the dirt. All the tires, styles and sizes are here—motorcycle and ATV. There are tires with desert treads, there are knobbies, there are all-purpose tires for general knock-around back-tracking, there are all-terrain tires, OE-replacements, tires specifically designed for riding on turf without chewing it up, and there are even purpose-built ATV racing tires. And none of it will break any rider’s budget.

There’s no doubt or debate about Duro being the leader in the inexpensive tire field. But this is a company fast building a name as the supplier of quality, award-winning tires, too. The biggest hurdle to getting it all is convincing someone to try Duro in the first place. Any tire this inexpensive, so goes the thinking, can’t be any good. Wrong! Once someone tries Duro they’re hooked. Why pay more when you don’t have to? Parts Unlimited has ’em, too, so call your rep for the details. Your customers will love you for it.