ow would you like to offer budget-minded customers a real set of premium-brand tires when they come in price shopping? Now you can do exactly that, instead of pointing them to some generic no-name round, black, hold-air skins. The prices on Dunlop’s D404s have been dropped to fit most customer’s pocketbooks, and to sweeten the deal the available size range has been expanded to cover just about any cruiser on the road. The right tires at the right price, and we’re talking genuine Dunlop engineering and quality here. Customers who can’t—or won’t—pay top-dollar for performance tires will have a tough time walking away from this deal.

FRONT

The D404 is a pretty sweet tire, too. Honda sure thought so, spec’ing it OE for the Shadow Aero. Dunlop D404s roll under Yamaha’s V-Star 1100 and Royal Star models, as well, and it’s fit to the Kawasaki Vulcan Nomad, too. The D404 is anything but an “anything will do” tire, and now you can offer it at a price no one can turn down.
Known for an excellent balance of mileage and grip, D404s deliver a smooth ride, too. An off-center tread groove serves up straight-line stability for down the road running, and the tread patterns—front and rear—work great in the wet. For a secure, in-control feel these Dunlops neatly evacuate the water under them and grip tight, and all this is now value-priced.

REAR

A new size lineup has it all covered, too. There are now 13 different D404 fronts, everything from a 130/90-16 to an 80/90-21, and the picture’s just as big and all-encompassing out back. There are now almost a dozen D404 rears available, coming in all the sizes that sell.

This is something you’ll really want to take note of. With the new, value price on the D404 line—and that expanded size range—you now have something pretty exciting to show those budget-minded riders—Dunlops, real premium brand-name tires. Plan on keeping more than a few sets in stock. These tires, at these prices, are going to sell fast.